This Week’s Top News:
MOBILE WEBINAR: Do-It-Yourself Mobile Apps: Where to Start?
A great mobile app idea can come from anyone at any time, not just from the mind of developers, but how do you turn that idea into a mobile reality? Attending our webinar, on Wednesday, September 10, 1:00-1:30 EST, will take you step-by-step through how you can turn one or ten great ideas into amazing mobile apps! Come join us and see how you can harness the power of the app to work for your business. Sign Up Today! >
MOBILE HEALTH: Should Your Health App Be Culturally Sensitive?
Living in a melting pot of cultures and ethnicities, some people feel that app developers are not always meeting the specific needs of potential groups of users. In health apps specifically, recent surveys have revealed that users are much more receptive to digital technology that takes their background and lifestyle into account. Will health app developers take cultural demographics into account to deliver more successful apps? Read More >
MOBILE BUSINESS: Why You Should Enter the Mobile Market Now
With the mobile market expected to increase by $80B by 2016, yet concern about mobile app usage growing, many are wondering whether this is the right time to enter the mobile market. The still booming tablet market, along with the ever-growing tally of smartphone users, mean the market is still far from mature, and clearly demand is still sky-high. Is the Golden Age of Apps still a reality for the enterprise? Read More >
MOBILE DEVICES: Prepare for the Smartwatch Assault
The smartphone has become a staple of the workplace and everyday life for billions of people around the world, but is the smartwatch coming to take over? With Google Wear already released and mobile device providers rushing to provide more smartwatch options, the American consumer will have many options to digitize their wrists. Is the smartwatch to the smartphone what the smartphone was to the computer? Read More >
MOBILE STRATEGY: An Inside Look at an ‘Unbundling’ Mobile Strategy
Mobile strategy has spawned several schools of thought, from the traditional one app per business with multiple features, to the more modern approach of ‘unbundling’ services across multiple apps. LinkedIn is one enterprise that has embraced the unbundling strategy as they have released six separate apps, tailored to specific groups from job searchers to recruiters and more. Will consumers embrace the unbundled mobile approach or will they want everything in one app? Read More >