This  Week’s Top News:

MOBILE eBOOK: Hospital Branding with Mobile Apps

With increased competition in the healthcare industry, and the immense focus on patient satisfaction, hospital branding has become vital for facilities to establish stable operations with a high quality of care. Many hospitals are turning to mobile apps as a way to boost both their healthcare brand and patient engagement. With our new eBook, hospitals can discover mobile building blocks for compelling branded apps to interact with and entertain their users. Download the Free eBook Today! >

MOBILE VIDEO: Up Close and Personal with the iPhone 6 and 6 Plus

Apple stirred up quite a frenzy in the mobile world last week with the reveal of their latest smartphones, the iPhone 6 and iPhone 6 Plus. With slimmer size than previous iPhones and larger screens, the new features have enabled Apple to break multiple records for pre-orders of the devices. Are the iPhone 6 and iPhone 6 Plus game changers for Apple or will they turn into the latest duds? Read More >

MOBILE DEVICES: Android One: Google’s Push to Rule the Smartphone World

Following Apple’s big iPhone reveal, Google found their own way to send waves through the smartphone world, with Android One.  A program designed to bring phones to emerging markets, Android One has created multiple $100 smartphones to release in countries such as India, Indonesia and The Philippines. Will the increase in market share lead Google to victory in the smartphone wars? Read More >

MOBILE SECURITY: Majority of Mobile Apps Will Fail Basic Security Tests in 2015

75 percent of mobile applications will still fail basic security tests by the end of 2015, according to a recent Gartner study. At that time, says the study, the majority of apps will not have basic business-acceptable security protocols in place, posing problems for the enterprise in an increasingly BYOD environment. Are internal apps the answer for enhanced enterprise security or will they find other answers to protect sensitive information? Read More >

MOBILE HEALTH: 5 Factors Slowing Technology Adoption in Healthcare

Mobile technology has long been lauded as having potential revolutionary power for the healthcare industry. Yet even with regular breakthroughs in technology, plus the frenzy over the latest smartphones and devices, providers seem slow to embrace mobile healthcare. With obstacles like cost and impersonal care standing in the way, can the benefits of mobile technology outweigh the detriment? Read More >