This Week’s Top Stories:
MOBILE ENGAGEMENT: The Art of Stickiness: 4 Tricks to maximize customer engagement with mobile apps
MOBILE VIDEO: Can video help drive mobile engagement for businesses?
MOBILE DEMOGRAPHIC: 38% of Children under age 2 use mobile media, study says
MOBILE RESEARCH: Cellular connectivity to deliver nearly 60% of M2M connectivity revenues by 2018
MOBILE TECH: Nielsen to offer clients new SDK by mid-November
More so than mobile sites, mobile apps are built to be ‘sticky’. And if your goal is to improve customer satisfaction while expanding brand exposure, then mobile apps is the right strategy. Learn the 4 simple tricks that will help you realize the ‘sticky’ potential of your mobile apps and boost your mobile customer engagement.
MOBILE VIDEO: Can video help drive mobile engagement for businesses?
Publishers and advertisers are beginning to understand the success behind driving more engagement: premium video. Moving forward, it will become even more crucial to understand how video can become the key to mobile success as well as how it plays a transformative role in driving consumer engagement for brands and businesses.
MOBILE DEMOGRAPHIC: 38% of Children under age 2 use mobile media, study says
According to a recent study by Common Sense Media, roughly two in five children have used a tablet or smartphone before they could even speak in full sentences. Compare this to the fact that by the age of 8, more than 70 percent of children have used a smartphone, tablet or other similar mobile device; and research shows that these numbers are growing rapidly.
MOBILE RESEARCH: Cellular connectivity to deliver nearly 60% of M2M connectivity revenues by 2018
By the time 2018 hits, M2M connectivity will be embedded in more than 2 billion devices spanning nine key industries. However, it’s cellular that will bring the bulk of the value and connectivity revenues. This, according to ABI Research, is due to a new generation of smart devices that will contain embedded connectivity, coupled with manufacturers who will have at their disposal, a number of technologies to select to deliver network connectivity.
MOBILE TECH: Nielsen to offer clients new SDK by mid-November
On Monday, October 28, 2013, Nielsen announced a software developer kit (SDK) that will allow them to measure how people view TV via mobile apps and other digital devices. The SDK is set to be released by mid-November 2013. A unified coding approach for video will enable measurement to follow content across screens and ad models.
