This Week’s Top News
MobileSmith is thrilled to announce that two of our customers – Tanner Health System and Sarasota Memorial Health Care — have snagged the prestigious 2015 Ragan PR and Marketing Awards for their apps; Best App and Honorable Mention respectively. How did they do it?
Spending on customer engagement has traditionally been focused on TV and internet, but what about mobile? These 15 mobile marketing statistics named by AdAge may cause you to take a second look at your mobile marketing strategy.
Some smartphone users launch apps 60 times per day – 280 Million mobile users according to research by Flurry. Among smartphone users, these ‘mobile addicts’ are the fastest growing group. Regular users, super users, and mobile addicts were tracked from Q2 of 2014 to Q2 of 2015. Take a look at the results:
At this year’s mHealth World + Telehealth World, topics like mobile technology tools, wearables, and connected health were the key areas of focus. To learn how providers are using incentives to increase medication adherence, check out this podcast from the show:
From the moment a user touches your app, you want to be creating a positive experience. However, app developers often overlook the best practices of UI/UX design, which may result in many disappointed users and abandoned apps. Here are 3 Common Mistakes and how to fix them: