Weekly Mobile Scoop

Weekly Mobile Scoop 10-22-13 – Gartner: Mobile apps are among the top enterprise trends for 2014

This Week’s Top Stories:

MOBILE HEALTH APPS: Can apps boost hospital rankings?

MOBILE TRENDS: Gartner: Mobile apps are among the top enterprise trends for 2014

MOBILE APPS: How can mobile apps create a more personalized experience?

MOBILE DEVICES: Can Microsoft bridge the gap between tablet and PC with Windows 8.1?

MOBILE ADS: Will Google win the online war by going mobile?

MOBILE HEALTH APPS: Can apps boost hospital rankings?
Only about 3 percent of healthcare facilities in the U.S. offer some kind of branded app. Do the top-rated hospitals develop more apps because they have more resources, or are the favorable ratings the result of a successful mobile strategy?

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MOBILE TRENDS: Gartner: Mobile apps are among the top enterprise trends for 2014

Mobile applications are on the list of Gartner’s top 10 Strategic Technology Trends for 2014. Gartner states that enterprises need to review their mobile strategies, as video and voice are now changing the UI models of many applications – leaving organizations to not only deploy cross-platform applications; but also figure out whether to develop apps natively or via HTML-5.

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MOBILE APPS: How can mobile apps create a more personalized experience?

Most companies only test their mobile services on a limited number of devices. However, their services are being accessed by thousands of different devices each day. The answer to creating a personalized user experience is moving beyond traditional approaches and towards mobile apps that can use less bandwidth and can deliver a richer contextual experience.

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MOBILE DEVICES: Can Microsoft bridge the gap between tablet and PC with Windows 8.1?
Last week, Microsoft released Windows 8.1, a much-improved update of its flawed PC operating system. And while the changes to 8.1 aren’t huge per se, they do address some of the gripes that users have had. With features such as a touch-enabled tile interface resembling tablet use and an old ‘desktop’ mode where users can still use a keyboard and a mouse, Microsoft hopes to bridge the divide between tablets and PCs once and for all.

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MOBILE ADS: Will Google win the online war by going mobile?

Google may have been losing the battle against falling ad revenue, but it is most certainly winning the online advertising war so far. As Google CEO, Larry Page shared – nearly 40 percent of Google’s YouTube video site now comes from mobile device users – an increase of 6 percent compared to just two years ago.

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By | 2016-11-18T14:58:31+00:00 October 22nd, 2013|Weekly Mobile Scoop|0 Comments

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