Weekly Mobile Scoop

Weekly Mobile Scoop 10-15-13 – Can Healthcare Marketers Own Their Organization’s Mobile App Development?

This Week’s Top Stories:

MOBILE DEVICES: Did Enterprise Tablet Adoption Catch Google By Surprise?

WEBINAR: Can Healthcare Marketers Own Their Organization’s Mobile App Development?

MOBILE MARKETING: Starbucks Makes Mobile Messaging the Cornerstone of Its Political Campaign

GLOBAL TRENDS: Why is South Korea so important as a mobile marketplace?

MOBILE DEVICES: Did Enterprise Tablet Adoption Catch Google By Surprise?

Tablet adoption by U.S. businesses is surging with the IDC expecting worldwide tablet shipments to reach just under 230 million units. This news certainly caught Google Chairman, Eric Schmidt, by surprise. Originally of the mindset that mobile phones would work in tandem with PCs, Schmidt now admits that the latest migration towards tablets will no doubt cause companies to alter their current business-as-usual approach to how technology is used.

Read More! →

WEBINAR: Can Healthcare Marketers Own Their Organization’s Mobile App Development?

Right now, only 3 percent of U.S. hospitals offer a branded mobile app. It is a golden opportunity for forward-thinking organizations to stand out among competition and meet their customers’ demands. Join us on Wednesday, October 23 at 2:00 pm EST as we demonstrate how healthcare marketers can build, launch, and manage their own custom, native mobile app portfolio without burdening their IT department.

Register Now! →

MOBILE MARKETING: Starbucks Makes Mobile Messaging the Cornerstone of Its Political Campaign

Starbucks launched a digital campaign spanning mobile, web and social to drive petition sign-ups to end the government shutdown. The brand’s customers are comfortable with mobile, so its decision to use SMS is likely to drive lots of sign-ups. Once finished with politics, Starbucks may well prompt consumers to join its SMS program to stay up to date on offers and promotions.

READ MORE →

GLOBAL TRENDS: Why is South Korea so important as a mobile marketplace?

Flurry reports that South Korea is an important mobile player for three reasons: First – South Korea is the first connected device market in the world to approach saturation. Second – it is Samsung’s home market, which means that more of the devices in use there are manufactured by domestic firms than is the case for any other country. Finally, it is home to more phablet fans than anywhere else.

READ MORE →

 

By | 2016-11-18T14:58:32+00:00 October 15th, 2013|Weekly Mobile Scoop|0 Comments

About the Author:

Shares