This Week’s Top News:
MobileSmith has signed a new agreement with Naval Air Systems Command (NAVAIR) enabling the Navy to use MobileSmith’s app development platform to design, develop and deliver secure mobile apps for their military needs. With a private, secure cloud and the powerful functionality of the platform, the Navy has accelerated their mobile app strategy and now has the ability to place app creation in the hands of their subject-matter experts. Read More >
MOBILE MARKETING: Mobile App Marketing Pitfalls All Marketers Should Avoid
With the immense efforts and money put into ideating and developing a new mobile app, the marketing aspect can sometimes be overlooked, despite the essential nature of marketing in the success or failure of your app. A lack of a marketing plan, and a failure to connect with users are some of the easiest ways to doom the app to failure. What innovative tactics can marketers use to ensure that their app gets the maximum exposure with their consumers? Read More >
MOBILE HEALTH: Health and Fitness App Growth Outpacing All Other Apps
The health and fitness apps market has been surging over the past year, surpassing all other apps in growth by 87%, according to a new Flurry Analytics survey. This data is great news, particularly for the wearable device market, where the many health and fitness apps specialize. Will this growth lead to a decrease in healthcare costs? Read More >
MOBILE ANALYTICS: Optimizing your App Potential via Visual Mobile Analytics
While much of the world of mobile apps seems like old news, in many ways the industry is only now getting started. With traffic and download numbers growing steadily, developers need to spend more time studying the numbers in order to get consumer conversions. Will studying usage trends and consumer optimization lead to the industry success developers have been looking for? Read More >
After weeks of anticipation, Amazon announced its brand new Fire phone last week – to underwhelming critical and popular attention. While many of the new phone’s features are head-scratchers, the 3D display and powerful “FireFly” camera might change the way consumers use mobile devices. Amazon hopes to use their phone to increases retail sales – allowing consumers to take pictures of any physical object to immediately find its price on Amazon’s own storefront. Read More >
MOBILESMITH TIP: Did You Know?
Spruce up your app’s home screen with a carousel!
With the MobileSmith platform, you can include a carousel by creating any list type on your home canvas and point users to desired areas. See More>