Weekly Mobile Scoop

Weekly Mobile Scoop 9-24-2013 – All You Need to Know About Mobile Consumer Behavior

This Week’s Top Stories:

MOBILE WORLD: All You Need to Know About Mobile Consumer Behavior

ENTERPRISE APPS: 5 Ways To Make Your Enterprise Apps Really Work

MOBILE HEALTH: 10 Patient Apps from U.S. Children’s Hospitals

MOBILE ADS: The Type of Second-Screen Apps That Keep Users Engaged the Most

MOBILE DEVICES: Mobile Virtualization Activations Set to Reach Over 8 Million by 2018

SURVEY: Dermatologists Overwhelmingly Use iPhones for Work

MOBILE WORLD: All You Need to Know About Mobile Consumer Behavior

Who are mobile consumers, and how many mobile devices do they have? Nielsen’s 2013 Mobile Consumer Report pulls together findings from surveys, custom and syndicated research from around the world. Find out the who’s, what’s, why’s and how’s regarding consumers mobile behavior; and gain insight into the future of mobile devices and app use.

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ENTERPRISE APPS: 5 Ways To Make Your Enterprise Apps Really Work

How viable are enterprise apps to your company, particularly with regards to resolving business challenges and improving KPIs? Explore some of the ways in which organizations can enhance the performance of their mobile enterprise app strategies.

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MOBILE HEALTH: 10 Patient Apps from U.S. Children’s Hospitals

Children’s hospitals seem to be the most creative and ambitious when it comes to using mobile apps for patient engagement. Of the more than 200 apps now available in appstores from hospitals for patients, nearly 17 percent (or 34 mobile apps) stem from children’s hospitals alone.

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MOBILE ADS: The Type of Second-Screen Apps That Keep Users Engaged the Most

Recently, Time Warner Medialab released a series of studies showing how branded apps can work with associated TV content to generate stronger user engagement. This is compared to interactive apps, which are more likely to focus on the app itself.

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MOBILE DEVICES: Mobile Virtualization Activations Set to Reach Over 8 Million by 2018

ABI Research predicts the number of type-1 or type-2 smartphone virtualization activations will grow to well over 8 million+ devices by the time 2018 hits. Worldwide, activation rates are predicted to exceed 114 percent YoY with North America and Western Europe seeing the greatest increase in activations. These technological advancements will give enterprises yet another workspace tool to help them manage devices in BYOD world.

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SURVEY: Dermatologists Overwhelmingly Use iPhones for Work

A survey reveals that 85 percent of dermatologists use a smartphone, 90 percent of whom use Apple iPhones. Almost all of the iPhones users use their mobile devices for work-related purposes, accordint to an article in the Journal of the American Academy of Dermatology.

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By | 2016-11-18T14:58:36+00:00 September 23rd, 2013|Weekly Mobile Scoop|0 Comments

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