This Week’s Top News:

MOBILE HEALTH: Patient Engagement with Mobile Apps – The DIY Guide

Only about 3% of U.S. healthcare providers offer branded patient engagement mobile apps to their patients. The opportunity is ripe for you to gain an instant competitive advantage. Download this guide to learn how to ideate, develop and launch compelling apps for your patients.


MOBILE MARKETING: App Downloads Will Double in Next Four Years

Juniper reports that the number of app downloads will double, from 80 billion to 160 billion by 2017. Users find 55% of the apps they download, browsing the app store. What tactics are successful marketers using to attract and retain more app users?


MOBILE ENTERPRISE: Are HTML5 Apps Catching up with Native Apps?

Forrester published a new research paper about the use of HTML5 and responsive web design as mobile development strategies. Research has shown that developer interest in HTML5 has slid. Will HTML5 be able to overcome its current limitations?


MOBILE BUSINESS: Nintendo Mulling Mobile Apps as Part of Recovery Plan

Nintendo is looking to rebound after the disastrous launch of the WiiU by appointing a team to work strictly on mobile applications. The company is open to producing gaming apps, but has no plans to do so, as yet. Will mobile apps be enough to keep Nintendo afloat?


MOBILE SPORTS: How Can Mobile Apps Support the Sochi Olympics?

There are a number of apps available for the upcoming Winter Olympics that will be held in Sochi starting later this week.   NBC Sports and BBC Sports both have apps, which will offer live coverage of several events. These are the must-have apps for your Olympics enjoyment.