This Week’s Top News:
MOBILE HEALTH: mHealth is a Jungle. Will the Fittest Apps Survive?
According to IMS Instutute’s recent mHealth report, there are 43,000+ health and wellness apps available in the U.S. today, with less than half of them getting over 500 downloads. Does this growing clutter signal trouble for the mHealth revolution?
Visit MobileSmith at HIMSS-14, booth #411
MOBILE COSTS: How Much is Too Much to Spend on a Mobile App?
The majority of mobile users will not pay for mobile apps, according to Flurry. While 90% of iOS apps are free, iPad apps on average cost 8 times more than Android apps. What would drive the average mobile user into paying money for an app?
MOBILE MARKETING: Savvy Brands Are Using Apps Instead of Ads to Get Messages Across
Big-name brands, such as Audi, Ikea and Nike, are increasingly reaching out to their consumers with apps instead of conventional advertising. The aim of these companies, is to offer convey the brand message while offering a service with these apps. Will these apps be able to effectively increase consumer awareness?
A new Gartner report indicates that smartphone sales spiked 42% in 2013, and surpassed feature phone sales for the first time ever. App use grew in every category, led by social media apps, which saw a 203% increase in usage. Is a smartphone now a must-have tool for personal success?
Microsoft is considering bringing Android apps to Windows 8 and Windows phone, in hopes of boosting lagging sales. Any implementation of Android apps on Microsoft systems would not be until 2015 at the earliest. Will Windows OS catch up to the market leaders – iOS and Android?
MOBILESMITH TIP: Did You Know?
Local Applet Tool
Did you know we have a new platform extension that allows you to bring a little bit of the web to your native application that can run offline? Create your own widgets, pages, and calculators to use without connectivity in your application with our new Local Applet functionality.