This Week’s Top Stories:
MOBILE ENTERPRISE: Fat and Happy Mobile Strategy: Why ‘Lean’ Principles Might Not Apply
When applied to enterprise mobile strategy, the popular ‘lean’ principles may streamline your app development projects, but at the same time, pose a number of severe limitations. Can an organization pursuing a ‘lean’ model be truly competitive in the mobile space? Read More →
MOBILE DEVICES: Smartphones Take the Lead with 55% of Mobile Sales
The astronomic growth in the mobile arena has been due in large part to the increasing popularity of smartphones, new data from Ericsson reveals. According to the communications technology company, by 2019, 5.6 billion of the 9.3 billion mobile subscriptions worldwide (60 percent) will be for smartphones. Read More →
MOBILE MARKET: Will Non-Traditional IT Markets See Big Mobile Growth?
A new report from Gartner predicts the myriad ways in which digitalization will significantly change the technology market through the “Internet of Things.” Based on Gartner’s estimates, IT spending in Europe, the Middle East and Africa (EMEA) will show an average annual growth rate of 2.2 percent through 2017, but the Internet of Things (things, people, places and systems) will create new markets and a new economy. Read More →
While mobile commerce stats have been rising for quite some time, many CMOs have yet to nail the optimal mobile experience. The trick is figuring out what your customers want to achieve with your brand via mobile. Read More →