Happy New Year from MobileSmith!

This Week’s Top Stories:

MOBILE TECH: The Challenge of Cross-Platform Mobile Development: New Whitepaper!

Mobile device fragmentation forces developers and the companies that hire them to answer tough questions every time they imagine the next big thing. Should they build for one mobile OS over another?

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MOBILE APPS: Could Apps Work Smartly in the Background?

If consumers aren’t using an app multiple times a day, the future of that app may be grim. That is why apps with serious daily engagement, such as Snapchat, command such popularity and high valuations.  As Semil Shah of TechCrunch contemplates, given the current atmosphere, could apps make a bold promise to work smartly “in the background” and not ask for daily attention from the user?

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MOBILE MARKETING: As App Download Rate Slows Down, Marketing Costs Soar

According to a new report by Fiksu, the cost to acquire a loyal app user, or one that opens an app three times, grew from $1.30 in 2012 to $1.62 in 2013. As app stores fill up, the download growth is slowing, indicating that some markets are nearing their saturation point.  How can newcomer apps gain traction in the app market this year?

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MOBILE WORLD: Japan the New “Godzilla” of the Mobile Market?

In the last 12 months, Japan has emerged as the world’s largest purchaser of mobile apps, with more than $600 million in monthly revenue. The meteoric rise of the Japanese mobile sector is largely due to subscription based games, with massive publishers like Sega jumping on the mobile bandwagon alongside GungHo Online and Namco Bandai.  What are the key drivers of Japan’s mobile app craze?

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MOBILE DEVICES: HP Aiming to Carve Out a Niche in the Mobile Device Market?

HP is unveiling a sleek new laptop-tablet hybrid at the 2014 International CES, the huge tech trade show in Las Vegas this week.  Aimed at business users, the new 2-in-1 runs Windows 8.1 and sells now in the U.S. for $899.  Will HP succeed at eating up Apple’s and Samsung’s market share?

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