An unlikely marriage between marketers and IT is rapidly changing hospital apps strategy and how large medical organizations acquire new mobile apps. Can you imagine those two departments waltzing across the dance floor together? An explosion of ruby dress sequins and Ethernet cables, right? Not anymore! Keep reading, and you’ll see IT and marketing departments are more like a virtuoso with her grand piano—a perfect union.
While a hospital’s IT department usually views everything tech-related as their territory, which would normally include managing hospital apps strategy, they are stretched thin these days putting out a forest of technical wild fires. They need help. When it comes down to it, hospital apps strategy is evolving in a way that developing and managing native custom apps is not as technical as it used to be. This is where marketers can lend a hand.
That’s hard to believe, we know, so let us explain: Large medical facilities, like regional hospitals, are not in the business of coding custom mobile apps that the public expects them to have (i.e. wayfinding apps, etc.). That route is way too expensive, and not easily adaptable for the numerous changes users demand. The way it works now is that hospital decision makers approach mobile app development platform (MADP) vendors to simply order an enterprise-quality, ready-to-build custom mobile app solution.
Modern mobile apps for hospitals do not require coding, just an eye for good design and user-experience, which is exactly what marketers excel at. For example, even a hospital’s graphic designer should be able to use a mobile app building solution, like MobileSmith, to build, test, and launch a custom native app, just like the dozens you see in this full-scale mobile apps gallery. With hospital marketers building mobile apps, IT staff can focus on overseeing the mobile app data and security framework.
This agile and organic approach to mobile strategy is something we expect to see more of in the future.