Mobile Strategy

Tips For Developing A Mobile App Strategy

In case you haven’t noticed, the online landscape has shifted tremendously, to the point that more people are accessing the internet from their Smartphones than from their home computers. This makes it absolutely imperative that brands, entrepreneurs and anyone with a vowel in their name to start developing a mobile strategy. There are new ways to get in front of your existing customers and also build new ones. This is the time to get creative, jump ahead of the pack and develop a mobile strategy that can reinvent your business.

When planning your mobile strategy, be sure to:

  • Have a thorough understanding of your audience
  • Focus on making the app valuable and useful for the consumer
  • Create something functional

Think about ways you can enhance your product or service through a mobile app – ask yourself “what are the challenges I face today that mobile can solve?” Take a look at our “6 Best Practices for Developing Your Mobile Strategy

If you are struggling with a mobile app strategy or have a unique product or service and are finding it difficult to come up with ideas, don’t hesitate to reach out to us.

 

By | 2012-04-10T09:44:29+00:00 April 10th, 2012|Mobile Strategy|1 Comment

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  • thechocolatelabapps

    I think its critical that from the outset you identify you apps main goal – is it as a marketing channel or as a revenue stream? Both of these options will lead you to very different app marketing, design and monetization strategies.

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