DURHAM, N.C., Feb. 28, 2013 /PRNewswire/ — Smart Online, Inc., the leading provider of cutting-edge mobile solutions for enterprise customers, announced that its flagship mobile development platform is now rebranded as MobileSmith.

The rebranding is targeted to emphasize the swift and easy process of turning your mobile Ideas into unique, feature-rich Apps deliverable across platforms. Business managers who have multiple ideas for native apps of any complexity can use the MobileSmith platform to quickly launch them to Apple and Android app stores without ever writing a line of code. Moreover, MobileSmith helps cut the cost of long-term app maintenance and reinvention by providing easy tools to keep your app portfolio up-to-date.

“Now that native apps are becoming mainstream, an opportunity to launch multiple custom apps and easily manage them, while avoiding costly and lengthy development projects, is invaluable to any forward-thinking organization,” said Bob Dieterle, Senior VP and General Manager of Smart Online. “MobileSmith provides just such an opportunity, becoming a complete cloud solution for your company’s mobility needs.”

MobileSmith will be presenting its rebranded platform at the upcoming HIMSS Conference in New Orleans, LA, March 4-6 (booth #3881) and SXSW Interactive in Austin, TX, March 8-12 (booth #621).

MobileSmith™ is a brand of Smart Online, Inc. (OTCBB: SOLN), a leading provider of cutting-edge mobile software solutions. We empower our customers to get to market quickly with self-built mobile apps that drive business value. Our patents pending MobileSmith™ platform is an innovative cloud solution that enables organizations to rapidly create, deploy, manage and update custom, native Smartphone apps deliverable across iPhone and Android platforms. With no prior knowledge of software programming, business managers can quickly and affordably take their company mobile.

For more information, visit www.MobileSmith.com

Janna Badalian