Robert Wood Johnson Mobile Apps - Executive HealthRALEIGH, NC – November 3, 2014 – MobileSmith is thrilled to announce that Robert Wood Johnson University Hospital (RWJUH) has chosen the MobileSmith app development platform to accelerate its mobile app strategy and produce innovative mobile resources for their patients and employees.

The agreement will enable non-programmers at RWJUH – marketers, program leaders, and clinical personnel – to rapidly design, build, launch, and securely manage unlimited native applications with no coding required.  The MobileSmith app development platform has enabled RWJUH to build, launch, and manage a native multi-platform app for its Executive Health program without writing a line of code.

“Our Executive Health mobile app was fully built and ready to hit the Apple and Android stores in a matter of days, even before the agreement was signed.” – said Andrew Quinn, Interactive Marketing Director at RWJUH. “We are impressed with the capabilities of the MobileSmith platform and look forward to using it to create a powerful mobile app portfolio for patient engagement.”

As a customer of MobileSmith, RWJUH can take advantage of an enterprise-class cloud solution for app development and management, packed with sophisticated features, such as:

  • Quick and easy native app prototyping and over-the-air testing and delivery;
  • Dedicated, role-based CMS access for easy app management;
  • Platform Extensions allowing app creators to embed custom native or HTML5 functionality;
  • Proximity-based messaging using Geofencing and beacon technologies.

“MobileSmith is excited to partner with Robert Wood Johnson University Hospital and committed to helping our client bring their mobile ideas to life quickly and cost-effectively,” said Robert Hancock, MobileSmith VP of Sales. “The key value of our platform – empowering marketers and other non-IT stakeholders to develop patient and employee apps – is exactly what makes a hospital mobile strategy successful.”

Robert Wood Johnson University Hospital (RWJUH) is a 965-bed academic medical center with campuses in New Brunswick and Somerville, NJ. Its Centers of Excellence include cardiovascular care from minimally invasive heart surgery to transplantation, cancer care, stroke care, neuroscience, joint replacement, and women’s and children’s care. RWJUH has been ranked among the best hospitals in America by U.S. News & World Report seven times and has been selected by the publication as a high performing hospital in numerous specialties.