Robert Hancock talking the future of patient engagement2014 HIMSS Analytics Survey showed that just 35% of healthcare providers are offering mobile apps for their patients. This month, MobileSmith VP of Sales Robert Hancock sat down with The Healthcare Insider to discuss the future of hospital patient engagement and the role of branded mobile apps.

“With cost being the number one reason why hospitals do not offer a mobile app, the savings for hospitals who are able to create apps without developers or programmers is a game-changer,” said Hancock.  The discussion touched upon various types of patient engagement apps mobile apps, as well as the potential of iBeacons, geofencing, and other technological breakthroughs to help healthcare providers engage their mobile users.  Listen to the full interview:

The Future of Patient Engagement with Mobile Apps

Mobile is clearly the future of patient engagement, with software giants such as Samsung and Apple embarking upon mHealth innovation.  MobileSmith stays on the cutting edge of mHealth technologies, while empowering hospitals to launch sophisticated apps for significantly less than the cost of custom development.  To learn more about how we empower non-programmers to prototype and create mobile apps, download our free eBook: Patient Engagement with Mobile Apps: the Do-It-Yourself Guide