Creating a Healthcare Mobile Strategy to Maximize Patient Engagement

With Amazon, Apple, and countless others jumping into healthcare, great consumer experiences are becoming the norm. Roper St. Francis understood that improving the patient experience would pay dividends in terms of HCAHPS scores and new patient volume and responded with an innovative mobile strategy.  Learn how Roper’s marketing team partners with the service lines in Bariatrics, OB-GYN, and General Surgery to change healthcare one app at a time.

In this webinar we talk with Krista Robertson, Interactive Marketing Manager at Roper St. Francis. You will learn the best practices of this innovative healthcare system, as well as the traps to avoid, so that you can improve health outcomes, patient satisfaction, and grow profit margins with service line apps.

Krista currently serves as the Interactive Marketing Manager at Roper St. Francis. She is responsible for the development and implementation of the web and content strategy for the Roper St. Francis corporate website, system intranet, and other online properties. She previously served as President for the Charleston American Marketing Association and was the VP of Marketing and Public Relations for Trio Solutions, Inc.

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