In desperate need to reduce business costs at your organization or need ways to become more efficient? How much money is wasted or unaccounted for? As an example, research by Buyer’s Labratory found that nearly 90 percent of companies don’t even track printing costs. You also may be spending lots of money on customer acquisition or retention in the form of pamphlets, coupons, or other collateral to attract or retain patients or customers. If you are spending too much on old technology, or are just looking for increased efficiencies, here are 3 ways to reduce business costs and overhead using mobile apps:
Research by Training Mag indicates that on a per-employee basis, businesses spend over $1,000 annually on training employees. I think back to a previous job I had, where every new employee was gifted a large binder filled with pages and pages of documents on the company. From corporate overviews, to sales documents, I must have counted 30 or 40 of these binders in this training class. Multiply this by 30 or 40 classes per year, and the annual printing costs must have been enormous. The main problem was when I needed to reference a document remotely, I usually didn’t have this binder on-hand. Fast forward to today, and I use my company’s internal mobile app and have access to our employee directory, list of upcoming events, and anything else I need, whenever I need it. Maybe your organization is in a similar situation, where a mobile app would be a lot more practical for onboarding new employees or customers.
Digitize printed materials
In addition to large corporations, health systems and their service lines typically sink costs into printing lots of pamphlets, brochures, and patient handbooks. Some experts say that printing costs have actually risen on average 11 percent due to Meaningful Use, ICD-10, and the inability for patients to access electronic health records. This particular use case was the reality for South Shore Hospital in Massachusetts until recently. They were burdened by costs of printing patient handbooks for mothers in their maternity service line. Since adopting a mobile app, they have seen printing costs decrease by $25,000 per year for prenatal and postpartum papers.
Simply deploying apps as a way to go paperless is a huge advantage right off the bat, not to mention the convenience you are providing for customers or employees.
Make appointment setting easier
When is the last time you had a follow-up call from your doctor’s office to confirm your appointment? In healthcare, missed or open appointments total 150 billion dollars annually in lost revenue. Call reminders and postcards can be effective, but patients are forgetful. What better way to remind patients than a simple push notification? Incorporating wait times is also a huge benefit for healthcare organizations and other service-based industries.
In terms of missed revenue, apps are great at providing the necessary education needed to make an informed decision leading to a purchase or action. One problem we are addressing in healthcare is the lack of follow-through by bariatric surgery candidates, for example. With so much misinformation out there, many hospitals are looking to create and deploy their own mobile apps to help educate patients, make it easier to take action, book appointments and reduce missed appointments.
Simplifying the check-in process in other industries is also becoming a big revenue driver. Take the salon franchise Great Clips, that rolled out their mobile check-in app in 2011, to Spiffy, whose mobile app is beginning to disrupt the car wash industry. As the economy becomes more on-demand, allowing customers to fill appointment time slots at their own convenience will be key.
In the future, expect early adopters of this “on-demand” app economy to reap the benefits of deploying useful mobile apps to end-users. Will you be one of them?