Mobile App Development

Mobile Apps in Top US Hospitals – Can Apps Boost Hospital Rankings?

Mobile Apps in Top US HospitalsIn a recently published MobiHealthNews.com study, the total number of patient-facing apps offered by US hospitals was found to be only 205 in both iTunes and Google Play.  Thus, only about 3 percent of healthcare facilities in the U.S. offer some kind of branded app.  In addition, some hospitals, the study notes, offer their EHR providers’ mobile applications without re-skinning or branding it as their own.

Compared to the number of healthcare providers in the United States, 205 apps is a tiny number indeed.  For healthcare marketers, this may be the golden opportunity to differentiate their organization by launching a customized portfolio of patient-facing apps.

But what is even more interesting is if/how the size of mobile portfolio correlates with the overall quality rating of the hospital.

Do the top-rated hospitals develop more apps because they have more resources, or are the favorable ratings the result of a successful mobile strategy? To provide some insights, we combined the data on the number of mobile apps in top US hospitals and their rank and Patient Satisfaction ratings (from the U.S. News & Report 2013 Ranking).

The average number of mobile apps in top US hospitals is 3.8 per hospital, and 8 of the 18 top hospitals don’t offer any apps.

Rank

Hospital

US News & Report

Ranking

Points

Total Apps #

Mobile Apps #

Tablet Apps #

Developer

Patient Satisfaction*

iOS

Android

iOS

Android

1

Johns Hopkins Hospital, Baltimore

30

9

4

5

0

0

Unbound Medicine, Inc.

82%

2

Massachusetts General Hospital, Boston

29

6

4

2

0

0

Massachusetts General Hospital, Unbound Medicine, Inc.

89%

3

Mayo Clinic, Rochester, Minn.

29

17

8

3

6

0

Mayo Medical Laboratories, Wolf Apps LLC

85%

4

Cleveland Clinic

27

12

5

2

5

0

Cleveland Clinic Wellness Enterprise, Cleveland Clinic Innovations

83%

5

UCLA Medical Center, Los Angeles

19

3

2

1

0

0

PhotoBooks, UCLA Health Careers

85%

6

Northwestern Memorial Hospital, Chicago

17

0

0

0

0

0

80%

7

New York-Presbyterian University Hospital of Columbia and Cornell, N.Y.

17

0

0

0

0

0

80%

7

UCSF Medical Center, San Francisco

17

4

1

1

2

0

UCSF Medical Center, Care for Patients

82%

9

Brigham and Women’s Hospital, Boston

16

0

0

0

0

0

87%

10

UPMC-University of Pittsburgh Medical Center

15

2

0

2

0

0

University of Pittsburgh Medical Center

70%

11

Hospital of the University of Pennsylvania, Philadelphia

12

0

0

0

0

0

79%

12

Duke University Medical Center, Durham, N.C.

12

6

3

2

1

0

Gather Digital, Blue Pane Studio

84%

13

Cedars-Sinai Medical Center, Los Angeles

12

0

0

0

0

0

80%

14

NYU Langone Medical Center, New York

11

3

1

0

2

0

NYU Langone Medical Center

74%

15

Barnes-Jewish Hospital/Washington University, St. Louis

10

0

0

0

0

0

77%

16

IU Health Academic Health Center, Indianapolis

7

6

3

2

1

0

InQuicker, Indiana University Health

73%

17

Thomas Jefferson University Hospital, Philadelphia

7

0

0

0

0

0

77%

18

University Hospitals Case Medical Center, Cleveland

6

0

0

0

0

0

76%

Source: U.S. News & Report, CMS.gov, 2013

It looks like the correlation is pretty strong!  Although correlation does not imply causation, it may well be that a versatile, powerful mobile portfolio can increase a hospital’s Patient Satisfaction ratings and overall ranking!

To learn how marketing professionals can take control of their hospital’s mobile app development, get our eBook:

Patient Engagement with Mobile Apps: the Do-It-Yourself Guide

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By | 2016-11-18T14:58:32+00:00 October 16th, 2013|Blog|0 Comments

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