As a healthcare marketer, attracting patients is a task that’s easier said than done. Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight.
Apologies to President Trump for the paraphrase, but it’s true–apps are hard.
The ideas are easy enough—everyone can come up with more than a few ways smartphones can make healthcare better. For my next outpatient visit, for instance, I’d like to check in remotely and be guided to the clinic as easily as I request an Uber and fly through TSA Pre-check on a […]
In a perfect world, patients would show up on time, not forget to fast the night before surgery, and follow post-op instructions. When preparing patients for surgery, sometimes no matter how many times they are told one thing, they will do another. According to Gallup, effective pre-surgery education has been shown to boost satisfaction and reduce reported problems, which is good news. The challenge is […]
When was the last time your doctor recommended setting reminders on your smartphone, or walked you though how to use their mobile app for FAQs? Communication breakdowns are not only costly for providers, but dangerous for your patients. A recent CRICO study found poor physician-patient communication contributed to nearly 2,000 deaths, and $1.7 billion in malpractice claims over the course of five years.
Reminding a patient to […]
As a marketer, patient referrals are impacting your bottom line, whether you know it or not. An estimated 20 to 40 percent of patients who receive referrals from physicians never even complete them, leaving money on the table for providers across the country.
When searching for care options, word-of-mouth still is a powerful patient referral mechanism for your most loyal brand promoters. Here are a few ways to […]
The reimbursement conversation is well under way at the water cooler among clinicians and healthcare execs, and for good reason. The Centers for Medicare and Medicaid Services plan to have 55 percent of all fee-for-service (FFS) payments replaced by a value-based payment (VBP) model by the end of 2016. The reason for the switch? Improved quality of care for patients, and less focus on the quantity of services provided as […]