MobileSmith Blog

Tips on Mobile Strategy, Mobile UI/UX, and User Engagement

MobileSmith Blog 2017-08-08T18:13:54+00:00

How to Encourage Patient Activation in a High Tech World

patient activationEven in the rapidy-evolving healthcare industry, patient activation is a relatively new concept, but why does it matter and how can it help your hospital?  It simple terms, it’s a measure that describes the role that patient education has on improving health outcomes.  A way to measure a person’s level of activation, called the Patient Activation Measure (PAM), began at the University of Oregon as the result […]

August 10th, 2017|1101, Uncategorized|0 Comments

The Impact of the iPhone: Happy 10 Years!

The iPhone began a smartphone revolution when it was revealed 10 years ago. Steve Jobs’ vision for the iPhone was “a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.” Revolutionary it was, in more ways than Jobs himself could have anticipated—the iPhone today has transformed the way we communicate, interact, get information, and connect with the world. It has created […]

July 11th, 2017|1101, Blog|0 Comments

When Should Your Service Line Have Its Own App?

service line marketing

Does your service line have its own app? How about your surgical procedures?

What? I never thought of that before….why would someone download an app for a tonsillectomy or knee replacement surgery?

I’ve interacted with hundreds of hospitals and health systems over the last few years and have been underwhelmed with how they have approached mobile. The typical view is to create the “General Hospital App” and […]

May 18th, 2017|1101, Blog, Bob's Blog|0 Comments

4 Digital Strategies to Attract More Patients to your Hospital

digital stratgies attract more patientsAs a healthcare marketer, attracting patients is a task that’s easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight.

Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to […]

April 13th, 2017|Blog|0 Comments