MobileSmith Blog

Tips on Mobile Strategy, Mobile UI/UX, Mobile Engagement

4 Digital Strategies to Attract More Patients to your Hospital

digital stratgies attract more patientsAs a healthcare marketer, attracting patients is a task that’s easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight.

Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to […]

April 13th, 2017|Mobile App Development|0 Comments

Nobody knew that health care (apps) could be so complicated…

mhealth innovation image

Apologies to President Trump for the paraphrase, but it’s true–apps are hard.

The ideas are easy enough—everyone can come up with more than a few ways smartphones can make healthcare better. For my next outpatient visit, for instance, I’d like to check in remotely and be guided to the clinic as easily as I request an Uber and fly through TSA Pre-check on a […]

March 16th, 2017|1101, Mobile App Development|1 Comment

Preparing Patients for Surgery? How Apps Can Help

preparing patients for surgeryIn a perfect world, patients would show up on time, not forget to fast the night before surgery, and follow post-op instructions.  When preparing patients for surgery, sometimes no matter how many times they are told one thing, they will do another.  According to Gallup, effective pre-surgery education has been shown to boost satisfaction and reduce reported problems, which is good news.  The challenge is […]

October 6th, 2016|Mobile App Development|1 Comment

3 Steps to Better Physician-Patient Communication in Your Hospital

physician patient communicationWhen was the last time your doctor recommended setting reminders on your smartphone, or walked you though how to use their mobile app for FAQs? Communication breakdowns are not only costly for providers, but dangerous for your patients. A recent CRICO study found poor physician-patient communication contributed to nearly 2,000 deaths, and $1.7 billion in malpractice claims over the course of five years.

Reminding a patient to […]

How to Encourage Patient Referrals in a Mobile App World

patient referralsAs a marketer, patient referrals are impacting your bottom line, whether you know it or not.  An estimated 20 to 40 percent of patients who receive referrals from physicians never even complete them, leaving money on the table for providers across the country.

When searching for care options, word-of-mouth still is a powerful patient referral mechanism for your most loyal brand promoters. Here are a few ways  to […]

August 10th, 2016|Mobile App Development, Mobile Strategy|0 Comments

The Secret to a Value-Based Payment Model: Better Tech

value-based payment model

The reimbursement conversation is well under way at the water cooler among clinicians and healthcare execs, and for good reason.  The  Centers for Medicare and Medicaid Services plan to have 55 percent of all fee-for-service (FFS) payments replaced by a value-based payment (VBP) model by the end of 2016.  The reason for the switch?  Improved quality of care for patients, and less focus on the quantity of services provided as […]