MobileSmith Blog

Tips on Mobile Strategy, Mobile UI/UX, and User Engagement

MobileSmith Blog 2018-03-13T19:16:32+00:00

How Providing an App Can Reduce Missed Appointments in Healthcare

Missed appointments are one of those not-so-obvious ways hospitals are losing money each year. The reported cost is an astonishing $150 billion dollars per year in missed revenue. When health systems let appointments remain unfilled, it’s time to address these problems with a modern solution. Keeping patients connected throughout the care journey is a challenge we are constantly working with our hospital clients to improve, and starting with getting patients in the door (and […]

0 Comments

3 Reasons to Have a Hospital Service Line Marketing Strategy

Hospitals across the country are trying to find ways to improve the patient experience, in service lines like bariatrics to maternity. Traditional marketing strategies for hospitals have been rather broad, typically involving a single mobile app, website, or social presence as a means for communication. The question becomes how do you market to various patients groups, and what are the benefits? In this blog, I’ll share 3 reasons why your health system should have a […]

0 Comments

3 Ways Mobile Apps Can Improve Patient Satisfaction Scores

With more and more hospitals beginning to launch mobile apps within the past few years, you may be wondering: are they actually being used to improve metrics like patient satisfaction scores? One trend we’ve noticed at MobileSmith is that hospitals are moving away from the one-app-fits-all model, to providing apps that are more helpful for patients to actually use. When branded mobile apps became more common in hospitals around 2013, many providers launched a single […]

1 Comment

The Impact of the iPhone: Happy 10 Years!

The iPhone began a smartphone revolution when it was revealed 10 years ago. Steve Jobs’ vision for the iPhone was “a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.” Revolutionary it was, in more ways than Jobs himself could have anticipated—the iPhone today has transformed the way we communicate, interact, get information, and connect with the world. It has created […]

0 Comments