With more and more hospitals beginning to launch mobile apps within the past few years, you may be wondering: are they actually being used to improve metrics like patient satisfaction scores? One trend we’ve noticed at MobileSmith is that hospitals are moving away from the one-app-fits-all model, to providing apps that are more helpful for patients to actually use. When branded mobile apps became more common in hospitals around 2013, many providers launched a single […]
The iPhone began a smartphone revolution when it was revealed 10 years ago. Steve Jobs’ vision for the iPhone was “a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.” Revolutionary it was, in more ways than Jobs himself could have anticipated—the iPhone today has transformed the way we communicate, interact, get information, and connect with the world. It has created […]
Does your service line have its own app? How about your surgical procedures?
What? I never thought of that before….why would someone download an app for a tonsillectomy or knee replacement surgery?
I’ve interacted with hundreds of hospitals and health systems over the last few years and have been underwhelmed with how they have approached mobile. The typical view is to create the “General Hospital App” and […]
As a healthcare marketer, attracting patients is a task that’s easier said than done. Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight.