MobileSmith Blog

Tips on Mobile Strategy, Mobile UI/UX, Mobile Engagement

When Should Your Service Line Have Its Own App?

service line marketing

Does your service line have its own app? How about your surgical procedures?

What? I never thought of that before….why would someone download an app for a tonsillectomy or knee replacement surgery?

I’ve interacted with hundreds of hospitals and health systems over the last few years and have been underwhelmed with how they have approached mobile. The typical view is to create the “General Hospital App” and […]

May 18th, 2017|1101, Blog, Bob's Blog|0 Comments

4 Digital Strategies to Attract More Patients to your Hospital

digital stratgies attract more patientsAs a healthcare marketer, attracting patients is a task that’s easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight.

Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to […]

April 13th, 2017|Blog|0 Comments

Nobody knew that health care (apps) could be so complicated…

mhealth innovation image

Apologies to President Trump for the paraphrase, but it’s true–apps are hard.

The ideas are easy enough—everyone can come up with more than a few ways smartphones can make healthcare better. For my next outpatient visit, for instance, I’d like to check in remotely and be guided to the clinic as easily as I request an Uber and fly through TSA Pre-check on a […]

March 16th, 2017|1101, Blog|1 Comment