MobileSmith Blog

Tips on Mobile Strategy, Mobile UI/UX, and User Engagement

MobileSmith Blog 2018-01-16T20:43:17+00:00

3 Ways Mobile Apps Can Improve Patient Satisfaction Scores

With more and more hospitals beginning to launch mobile apps within the past few years, you may be wondering: are they actually being used to improve metrics like patient satisfaction scores? One trend we’ve noticed at MobileSmith is that hospitals are moving away from the one-app-fits-all model, to providing apps that are more helpful for patients to actually use. When branded mobile apps became more common in hospitals around 2013, many providers launched a single […]

January 2nd, 2018|1101, Healthcare|0 Comments

The Impact of the iPhone: Happy 10 Years!

The iPhone began a smartphone revolution when it was revealed 10 years ago. Steve Jobs’ vision for the iPhone was “a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.” Revolutionary it was, in more ways than Jobs himself could have anticipated—the iPhone today has transformed the way we communicate, interact, get information, and connect with the world. It has created […]

July 11th, 2017|Blog|0 Comments

When Should Your Service Line Have Its Own App?

service line marketing

Does your service line have its own app? How about your surgical procedures?

What? I never thought of that before….why would someone download an app for a tonsillectomy or knee replacement surgery?

I’ve interacted with hundreds of hospitals and health systems over the last few years and have been underwhelmed with how they have approached mobile. The typical view is to create the “General Hospital App” and […]

May 18th, 2017|1101, Blog, Bob's Blog|0 Comments

4 Digital Strategies to Attract More Patients to your Hospital

digital stratgies attract more patientsAs a healthcare marketer, attracting patients is a task that’s easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight.

Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to […]

April 13th, 2017|Blog|0 Comments