It’s funny, the iPhone 5 hasn’t even had a chance to sell in stores, and already the topic seems stale. For the past several months I’ve been following the tech bloggers with anticipation. We had grandiose expectations of a redesign that would revolutionize the smartphone industry, just as Apple had done many times before. Unfortunately, September 12th came and it was the “meh” heard round the world. After watching the release and hearing all that mobile experts had to say, I felt let down. No mobile payments? No tap and share? Not even wireless charging? What was supposed to be revolutionary just seemed like an enhanced version of the iPhone 4S. But then I looked at the numbers: Apple sells out pre-order stock in one hour; AT&T sets a sales record with more orders in the first weekend than any previous iPhone. That’s when I realize, it doesn’t matter what the Android fanboys say. Whatever the iPhone 5 has to give, it makes sense to the customer.

I decided to give the iPhone 5 another chance –it’s what Steve would have wanted. When I looked closer I remembered what made me fall in love with Apple in the first place. The 18% slimmer and 20% lighter two-tone aluminum backed casing, along with the high quality pigmented glass gives the iPhone 5 a rich, distinguished, and high-tech look. Included with any iPhone 5 are Apple’s sleek new EarPods specially designed to fit comfortably, and stay inside a variety of ear types. The new earphones are engineered to directly relay sound, maximizing airflow and minimizing sound loss. It’s exactly what we want to see in a phone designed in Northern California. I don’t care what you say, the iPhone 5 will never be confused with a phone designed somewhere in Taiwan.

The new screen is longer, but the iPhone 5 is able to run existing apps just as well as previous models. Some apps will have to change and programming will be needed to support two different screen sizes, but the extra space should be easy for programmers to take advantage of. Already the apps available for the iPhone supersede that of any other device. There have been plenty of comments in the press that say Apple could have done something more innovative with the new phone, but any platform is about the software. I am excited to see what cool new things can be done now that couldn’t be done before. You can’t deny that the Apple ecosystem is still the best around. No other smartphone manufacturer designs its own hardware and software. In combination with the faster A6 processor and the new iOS 6, the iPhone 5 is optimized for optimum performance and speed.

At the end of the day, it doesn’t matter what hateraide the bloggers are drinking. Apple has been ahead of game for years, ever since Steve Jobs introduced us to the first iPhone. The iPhone 5 may not be ground-breaking from an engineering standpoint, but that’s not what Apple is about. Apple has consciously positioned itself as a user experience leader and the iPhone 5 reinforces that. Apple isn’t the type to add features just because they can. They will wait until they’ve perfected a feature, and know that the market is ready for it. Even though the iPhone 5 might seem more evolutionary than revolutionary, Apple knows what they are doing. Innovation doesn’t have to mean radical change.

What’s more important, the “wow factor” or how it feels to use?