See How It Works.
1. IDEATION
2. CREATION
3. RELEASE & REFINE
1. IDEATION – Rapid Prototyping
How do you harness and vet all ideas from Marketing, Clinical, Admin/Ops, Web/Digital, Executive, Business Dev, IT Department?
- Build real “minimally viable” prototype mobile apps
- Develop “Innovation Team” that has the right stakeholders to assess the business value of each app
- Assess each prototype to value model / set of goals
Step 1: Do Your Research
- What patient or user group do you want to engage with your app, and what business goals are you trying to achieve?
- What functions would these groups embrace in a mobile app?
- What similar apps are out there?
- What kind of user reviews have they earned?
- What’s missing?
Step 2: Start Simple
Great apps are characterized by:
- Ease of collecting reliable information about your hospital, services, and the patient’s condition
- Opportunity to calmly and efficiently make a decision or complete a goal
How Does That Translate into App Design?
- Trim your app “wish list” to a reasonable size:
–2-3 key features: think of an elevator pitch
–3-4 secondary features
-Shelve the rest for future versions - Think of versioning before you start building:
-How might your users’ needs evolve over time?
-Each new version = part fixes, part user requests, part wish list
Step 3: Find your “Mobile Hook”
It takes a user:
10 seconds – to decide whether to download your app
30 seconds – to decide whether to keep your app
To find your “mobile hook”, use these 5 best practices:
- Keep it simple – cluttered apps will immediately drive people away!
- Avoid upfront registration and any unnecessary steps.
- Design your apps to look organized and functional.
- Clearly show the key sections; add a tab bar for any secondary sections.
- App “stickiness” requires continuous engagement – use interactive and social features to keep your patients coming back!
Step 4: Build Prototype App
- No Coding Required
- Over-the-Air delivery
- Streamlined Versioning
- Powerful CMS
- Unlimited replication
Rapid Prototype Phase – Key Tasks
- Identify app value and set measurable goals – SME
- Target Patient – profiles and requirements – SME
- Competitive Analysis – SME/MCEA
- App Concept – CERT/MCEA
- Create Prototype Graphics / Data – GD/MCEA
- Build prototype app – MCEA
- Stakeholder / Focus Group Feedback – SME
- Refine App – MCEA/SME
- App Disposition (Shelve, Pilot, Launch) – SME
2. CREATION
Plan Phase – Key Tasks
- If Pilot, identify end user pilot group – SME
- Branding plan – naming, messaging, logos – SME
- Launch and Promotion Plan – SME
- Graphics Design Plan – GD/SME
- App Wireframe – GD/MCEA
- Content Plan – CERT/SME
- Technical Plan / Schedule – Web Services – Data – SE/MCEA
- Technical Plan / Schedule – Platform Extensions – SE/BE
- Approved Wireframe – SME/MCEA
- App Build Plan / Schedule – MCEA
- ATO/Legal Plan – SME
- Plan Exit – PM
Develop Phase – Key Tasks
- Ease of collecting reliable information about your hospital, services, and the patient’s condition
- App 1st pass Graphics ready – GD
- Applet / NPI Complete – BE/SE
- Applet / NPI Function Test – QA
- Rest Calls complete – BE/SE
- Rest Calls validated – QA
- App Build – MCEA
- UAT Validation – QA
- Stakeholder Approval – SME
- App Signoff – Store Submission Candidate- SME
- ATO/Legal Signoff – GD/MCEA
- Launch and Promotion Campaign Development Complete – MKTG
- Development Phase Exit – PM
Release Phase – Key Tasks
- Submit to Google and Apple App Stores – MCEA
- Live in Apple and Google Play stores – MCEA
- App Announcement
3. RELEASE & REFINE
Iteration Phase – Key Tasks
- End user feedback – CSR
- App stores feedback – SME/MCEA
- App Analytics – SME
- App and Content Updates – MCEA
- App Campaigns – MKTG
- App Versioning Roadmap – MCEA/SME