How It Works 2016-11-18T14:55:09+00:00

See How It Works.

1. IDEATION

Rapid Prototype

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2. CREATION

Plan Develop Release

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3. RELEASE & REFINE

Rapid Iteration

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1. IDEATION – Rapid Prototyping

Ideation - Rapid Prototyping

How do you harness and vet all ideas from Marketing, Clinical, Admin/Ops, Web/Digital, Executive, Business Dev, IT Department?

  • Build real “minimally viable” prototype mobile apps
  • Develop “Innovation Team” that has the right stakeholders to assess the business value of each app
  • Assess each prototype to value model / set of goals
Step 1: Do Your Research
Step 1: Do Your Research
  • What patient or user group do you want to engage with your app, and what business goals are you trying to achieve?
  • What functions would these groups embrace in a mobile app?
  • What similar apps are out there?
  • What kind of user reviews have they earned?
  • What’s missing?
Step 2: Start Simple
Step 2: Start Simple

Great apps are characterized by:

  • Ease of collecting reliable information about your hospital, services, and the patient’s condition
  • Opportunity to calmly and efficiently make a decision or complete a goal

How Does That Translate into App Design?

  • Trim your app “wish list” to a reasonable size:
    2-3 key features: think of an elevator pitch
    3-4 secondary features
    -Shelve the rest for future versions
  • Think of versioning before you start building:
    -How might your users’ needs evolve over time?
    -Each new version = part fixes, part user requests, part wish list
Step 3: Find your “Mobile Hook”
Step 3: Find your “Mobile Hook”

It takes a user:

10 seconds – to decide whether to download your app
30 seconds – to decide whether to keep your app

To find your “mobile hook”, use these 5 best practices:

  1. Keep it simple – cluttered apps will immediately drive people away!
  2. Avoid upfront registration and any unnecessary steps.
  3. Design your apps to look organized and functional.
  4. Clearly show the key sections; add a tab bar for any secondary sections.
  5. App “stickiness” requires continuous engagement – use interactive and social features to keep your patients coming back!
Step 4: Build Prototype App
Step 4: Build Prototype App
  • No Coding Required
  • Over-the-Air delivery
  • Streamlined Versioning
  • Powerful CMS
  • Unlimited replication
Rapid Prototype Phase – Key Tasks
Step 3: Find your “Mobile Hook”
  • Identify app value and set measurable goals – SME
  • Target Patient – profiles and requirements – SME
  • Competitive Analysis – SME/MCEA
  • App Concept – CERT/MCEA
  • Create Prototype Graphics / Data – GD/MCEA
  • Build prototype app – MCEA
  • Stakeholder / Focus Group Feedback – SME
  • Refine App – MCEA/SME
  • App Disposition (Shelve, Pilot, Launch) – SME

2. CREATION

Plan Phase – Key Tasks
Plan Phase - Key Tasks
  • If Pilot, identify end user pilot group – SME
  • Branding plan – naming, messaging, logos – SME
  • Launch and Promotion Plan – SME
  • Graphics Design Plan – GD/SME
  • App Wireframe – GD/MCEA
  • Content Plan – CERT/SME
  • Technical Plan / Schedule – Web Services – Data – SE/MCEA
  • Technical Plan / Schedule – Platform Extensions – SE/BE
  • Approved Wireframe – SME/MCEA
  • App Build Plan / Schedule – MCEA
  • ATO/Legal Plan – SME
  • Plan Exit – PM
Develop Phase – Key Tasks
Develop Phase - Key Tasks
  • Ease of collecting reliable information about your hospital, services, and the patient’s condition
  • App 1st pass Graphics ready – GD
  • Applet / NPI Complete – BE/SE
  • Applet / NPI Function Test – QA
  • Rest Calls complete – BE/SE
  • Rest Calls validated – QA
  • App Build – MCEA
  • UAT Validation – QA
  • Stakeholder Approval – SME
  • App Signoff – Store Submission Candidate- SME
  • ATO/Legal Signoff – GD/MCEA
  • Launch and Promotion Campaign Development Complete – MKTG
  • Development Phase Exit – PM
Release Phase – Key Tasks
Release Phase - Key Tasks
  • Submit to Google and Apple App Stores – MCEA
  • Live in Apple and Google Play stores – MCEA
  • App Announcement

3. RELEASE & REFINE

Iteration Phase – Key Tasks
Iteration Phase - Key Tasks
  • End user feedback – CSR
  • App stores feedback – SME/MCEA
  • App Analytics – SME
  • App and Content Updates – MCEA
  • App Campaigns – MKTG
  • App Versioning Roadmap – MCEA/SME