Healthcare APPtitude

Weekdays at 3pm, 11pm, and 7am ET on HealthcareNOW Radio

Join co-hosts Bruce Kennedy and Tom Testa as they explore the complex patient engagement and patient empowerment challenges all healthcare organizations face. Each episode, they’ll discuss ways mobile application technologies are changing the life of every healthcare consumer by giving them control of their personal health information so both they and their caregivers can make the best decisions about their health every day. For providers, the show will offer insight on how mobile apps are helping modify patient behavior in ways that remind, educate, track, navigate and engage their patients. Listeners will also learn best practices through exclusive interviews with industry leaders on how they are helping influence the trajectory of healthcare for years to come.

Healthcare APPTitude
#HCAPPtitude

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COVID-19 Communication Insights: A Healthcare APPtitude Exclusive Interview
with Deaconess Health System.

Bruce Kennedy

Meet the Hosts

A healthcare marketing strategist with more than 20 years’ experience in multiple care delivery environments, including surgical patient safety and quality and digital hospital product development, Kennedy leads MobileSmith Health’s expansion of new and existing hospital client and project growth as well as oversees client success operations and client application utilization. Bruce has been a driving force behind the success of Peri™, the EMR-connected patient pathway app to help healthcare embrace its new front door.

Tom (@Tom_Testa) is Vice President of Anderson Interactive (AI), an award-winning healthcare public relations and marketing agency where he provides tactical direction for public relations and media campaigns tied to his client’s major announcements and customer successes. For more than 20 years, Tom has developed and executed strategic public relations and marketing communication programs at both the in-house and agency levels with the overall objective of advancing his client’s image and reputation. He holds a Bachelor of Arts in Communication from Stonehill College.