I really appreciated the recent post in mHealthIntelligence about the Top 10 Healthcare Apps for Hospitals. Having been in the Hospital Apps business for 5 years, it is really GOOD NEWS to see that Meaningful Use guidelines have been a driving force toward consumerization of healthcare. Two years ago when Strategy and Business published the article What Consumers Most Want from Health Insurers’ Technology, many of the app features were deceptively simple – obvious that consumers would want it, but surprisingly hard to implement technically. Now two years later, many companies are delivering.
This years Top 10 List seems to be dominated by the EHR companies themselves, because they have the data. But with interoperability on the rise, now Healthcare Systems can deliver these types of features as well. MobileSmith recently released their Health App Blueprints 2.0 to enable providers to go beyond just providing the transparency consumers want, but also the operational efficiency providers need to reduce costs of healthcare delivery. Case in point are Perioperative Apps that can reduce $300 per procedure though prevented readmissions and reduced same day calculations.
That BAD NEWS for me is that this mHealth intelligence article displaced my Hospital Apps page as the top organic search result and it also took the Featured Snippet that MobileSmith enjoyed for the last 2 years. My marketing team will have to work harder to tell the story how we are Changing Healthcare One App at a Time.