In line with the lean principles of product development made popular by Eric Ries in his book, The Lean Startup, more companies are now embracing a lean approach to mobile strategy. What does ‘lean’ mean, when applied to mobile? In theory, the concept sounds very attractive:
- Prioritization of mobile needs within the organization
- Putting out a Minimum Viable Product (MVP) to test the initial assumptions
- Agile, iterative development with “sprint” review sessions
- Full transparency of the development process to the stakeholders
The idea, in short, is to produce only the right features for the lowest cost possible. But in reality, a lean mobile strategy can pose a number of limitations that might not prove so efficient.
Can Applying Lean Principles Improve Your Mobile Strategy?
Applying lean principles may streamline your enterprise mobile projects, but it may also result in stifling the creative spirit of your company. Under the lean model, mobile development is bottle-necked through one team or outsourced to one mobile development company. Thus, a lean approach to mobile strategy requires rigid prioritization of mobile ideas and discarding anything that does not qualify as a minimum viable product. A lean mobile strategy is always a compromise between the stakeholders’ various wants and the budget/time constraints.
But the mobile consumer is a capricious customer. With the mobile market evolving at an overwhelming speed, can just one team (even a very agile one) keep up with the ever-changing needs and expectations of your organization’s mobile consumers? Can your organization be truly competitive in the mobile space with the lean model?
At MobileSmith, we believe a case can be made for a fat mobile strategy – one that accommodates all possible mobile ideas popping up in various parts of your organization. Your Marketing, Customer Support, Fulfillment, and other line-of-business teams are closest to the mobile consumer and have the best understanding of their respective mobile use cases – both current and potential. Market data supports a multifaceted approach: throughout the year 2013, a sweeping, multi-app strategy is becoming the norm in the enterprise sector.
Rather than restraining your mobile app development by the lean principles, your organization needs a mobile strategy that is appropriately decentralized, with various teams developing their own mobile use cases on their own timetable, in their own creative fashion. A mobile strategy that allows for maximized stakeholder input, giving all creative minds in your organization an opportunity to easily prototype, build, and fine-tune feature-rich mobile apps. Better yet, a model that accomplishes all that without requiring expensive developers or a company-wide prioritization of mobile projects. In other words, you need a fat and happy mobile strategy!
To learn how you can implement a rich enterprise mobile strategy, while still keeping your mobile app development costs to a minimum, download our free whitepaper: