With more smartphone devices than people now, as marketers, you are faced with significant challenges in engaging with your customers through mobile apps.
MobileSmith teamed up with the Application Developers Alliance to co-author an insightful whitepaper:
- The different strategies available to address mobile platform fragmentation
- The advantages and drawbacks of each approach – Native, HTML5, and Hybrid
- How cross-platform mobile development tools can help you maximize your ROI
Back in the 90’s your IT organization would only have to develop on one desktop OS, Windows, and the problem was solved. Last decade all that was needed was a web portal to connect with your customers electronically. One app and one development team covered it all. Now your customers are using multiple smartphone platforms that each require a different app and a different development team. How do you deal with this?
First let’s be clear, if only one smartphone platform existed, you would develop a native app using that OS platform. It provides by far the best end user experience. Also terms you now have to educate yourself on like “web app.” “HTML5” and “Hybrid App” would not exist in a single platform mobile world. Each one of these other approaches compromises the end user experience in one-way or another.
Don’t Compromise – Use The Full Power of Mobile
It is very important that you don’t compromise and definitely do not make a technology decision first before understanding your customers’ needs. Giving them a “web experience” on their smartphones just because you only have to “write once” or jamming all of you digital assets into an app because you don’t believe you can afford multiple apps is not a smart approach.
- Analyze your customer demographics, determine what mobile devices they are using (most likely 90% of them will be using Apple or Android), how often are they interacting with you on their mobile devices (most companies are seeing greater than 35% of their traffic now coming from smartphones) and what they are doing with it.
- Typically one size does not fit all. Figure out different app concepts that would effectively target each of your segments.
- Then find your mobile hook. Figure out what compelling mobile functionality would increase your end user engagement for each of your segments.
Solving Cross-Platform Mobile Development with MobileSmith
MobileSmith solves this problem without compromise. Non-programmers can build and manage true native iPhone, Android and iPad applications quickly and cost effectively. We have many clients that have followed the approach and used our platform to accelerate their mobile app strategy and engage their customers on a new level. Download our whitepaper – and talk to us about your mobile needs!