RALEIGH, NC, November 19, 2013 – MobileSmith announced a simultaneous rollout of 80 native apps for its customer Civitas Media, a multi-channel information and publishing company operating in eleven states.
Anticipating an exponential growth in mobile traffic, Civitas Media saw the need to make its content available via native smartphone apps. The MobileSmith app development platform was chosen to rapidly design, build, and deploy dozens of native apps for both iOS and Android smartphones in a short timeframe.
“We selected MobileSmith for our multi-app rollout strategy because it provided a superior combination of scalability and customization. The ability to build and deploy dozens of customized native apps without writing code will add to Civitas’ power to provide the right content at the right time to its mobile readers,” said Michael Bush, President and CEO of Civitas Media.
“The MobileSmith team was delighted to partner with Civitas Media in this ambitious project and deliver all 80 apps for both iOS and Android for maximized customer engagement,” said Robert Hancock, MobileSmith VP of Sales.” Going forward, Civitas can further expand its mobile strategy through unlimited reuse and customization, as well as easy management of its mobile portfolio.”
Download the Case Study: Around the World in 80 Apps
Civitas Media is a dynamic multi-channel local information company encompassing over 100 publications, many of which have served their communities for over a century. The company operates across 11 states including North Carolina, South Carolina, Ohio, Illinois, Missouri, Virginia, West Virginia, Pennsylvania, Georgia, Kentucky and Tennessee. Civitas Media publishes 35 daily editions, 28 weekend editions, and 63 weekly publications for a combined circulation of over 1.6 million.