3 Steps to Better Physician-Patient Communication in Your Hospital

When was the last time your doctor recommended setting reminders on your smartphone, or walked you though how to use their mobile app for FAQs? Communication breakdowns are not only costly for providers, but dangerous for your patients. A recent CRICO study found poor physician-patient communication contributed to nearly 2,000 deaths, and $1.7 billion in malpractice claims over the course of five years. Reminding a patient to stop eating the night of surgery may be communicated, but [...]

By | 2016-11-18T14:55:45+00:00 August 30th, 2016|Blog, Mobile Strategy, Uncategorized|0 Comments

How to Encourage Patient Referrals in a Mobile App World

As a marketer, patient referrals are impacting your bottom line, whether you know it or not.  An estimated 20 to 40 percent of patients who receive referrals from physicians never even complete them, leaving money on the table for providers across the country. When searching for care options, word-of-mouth still is a powerful patient referral mechanism for your most loyal brand promoters. Here are a few ways  to impress patients and influence others with mobile:  Bring new use [...]

By | 2016-11-18T14:55:47+00:00 August 10th, 2016|Blog, Mobile Strategy|0 Comments

The Secret to a Value-Based Payment Model: Better Tech

The reimbursement conversation is well under way at the water cooler among clinicians and healthcare execs, and for good reason.  The  Centers for Medicare and Medicaid Services plan to have 55 percent of all fee-for-service (FFS) payments replaced by a value-based payment (VBP) model by the end of 2016.  The reason for the switch?  Improved quality of care for patients, and less focus on the quantity of services provided as means for reimbursement. Maybe it hasn't been a quick or easy transition - you might [...]

By | 2016-11-18T14:55:48+00:00 July 20th, 2016|Blog, Mobile Strategy|0 Comments

Physician Referrals Made Easy Using Mobile Apps

Proper physician referrals can be a valuable cost-saver for healthcare providers, but you may be surprised at how much of a guessing game it can be.  According to a study by Kyruus, 62 percent of all misdirected referrals are caused by a lack of information on specialists. A recent trend we've been following is the creation of mobile apps as a solution.  With nearly 20 million "clinically inappropriate" referrals each year, physician referrals are due for [...]

By | 2017-05-22T19:58:25+00:00 June 15th, 2016|Blog, Mobile Strategy|0 Comments

Mobile Growth – How is Your Company Responding?

Amir Elbaz, CEO at MobileSmith: As human beings we tend to hate change, and in many cases it invokes fear in us. Fear cannot be created nor destroyed, it is a deep human emotion. In many ways, technology has become this new canvas onto which our fears get painted on. With all the mobile growth and proliferation of wearable devices connected to us continuously, this fear is present in the most personal way. Many companies [...]

By | 2016-11-18T14:55:54+00:00 April 27th, 2016|Amir's Blog, Mobile Strategy|1 Comment

Mobile App Design Tips to Boost Discoverability

You need to create awesome mobile apps that solve a problem, so is design really that important? A report by Kissmetrics suggests that people make judgments about a product in a little over a minute – and what factor plays the biggest role 90 percent of the time? Color.  Not just color, but several other elements are just as important for establishing a first impression. Here’s a few mobile app design tips to consider before diving into your next project: Start With [...]

By | 2016-11-18T14:55:56+00:00 April 12th, 2016|Blog, Mobile Strategy|0 Comments

3 Patient Education Barriers Mobile Apps Can Overcome

Promoting your healthcare brand is a constant priority, so wouldn't it be great if you could tackle patient education at the same time? According to statista, patients only spend around 15 minutes with doctors per visit, with limited time to discuss why they should do X, and reasons to avoid Y. Based on my own experience, physicians usually provide a brief overview of the current situation, but the amount of time it takes to fully understand [...]

By | 2016-11-18T14:55:58+00:00 April 6th, 2016|Blog, Mobile Strategy|0 Comments

3 Revealing Stats to Understand the Mobile Enterprise Market

Wish you could bring enterprise apps to employees? Chances are, this is an ongoing project OR you have at least heard about how the mobile enterprise market is aiming to increase employee productivity.  Based on a recent  Apperian report, 35 percent of enterprise leaders surveyed are using enterprise app stores in 2016, up 12 percent from 2015. Whether you are a small, medium, or large company, research is showing that complexity and confusion are likely present in your overall enterprise app gameplan.  Here's 3 [...]

By | 2016-11-18T14:55:59+00:00 March 29th, 2016|Blog, Mobile Strategy|0 Comments

Mobile Web vs Mobile App? It Depends on Your Brand’s Strategy

Re-thinking your web strategy, and don't even know where to begin when it comes to mobile apps?  According to Econsultancy, 54 percent of 509 client-side marketers reported IT and web development teams are major bottlenecks to their overall marketing strategy.  The bottom line is that you shouldn't consider mobile an afterthought if your digital strategy is a priority in your hospital or organization - but it doesn't have to be difficult.  Here's what to keep in mind [...]

By | 2016-11-18T14:56:02+00:00 March 2nd, 2016|Blog, Mobile Strategy|0 Comments