Mobile App Design Tips to Boost Discoverability

You need to create awesome mobile apps that solve a problem, so is design really that important? A report by Kissmetrics suggests that people make judgments about a product in a little over a minute – and what factor plays the biggest role 90 percent of the time? Color.  Not just color, but several other elements are just as important for establishing a first impression. Here’s a few mobile app design tips to consider before diving into your next project: Start With [...]

By |2016-11-18T14:55:56+00:00April 12th, 2016|Blog, Mobile Strategy|0 Comments

3 Patient Education Barriers Mobile Apps Can Overcome

Promoting your healthcare brand is a constant priority, so wouldn't it be great if you could tackle patient education at the same time? According to statista, patients only spend around 15 minutes with doctors per visit, with limited time to discuss why they should do X, and reasons to avoid Y. Based on my own experience, physicians usually provide a brief overview of the current situation, but the amount of time it takes to fully understand [...]

By |2016-11-18T14:55:58+00:00April 6th, 2016|Blog, Mobile Strategy|0 Comments

3 Revealing Stats to Understand the Mobile Enterprise Market

Wish you could bring enterprise apps to employees? Chances are, this is an ongoing project OR you have at least heard about how the mobile enterprise market is aiming to increase employee productivity.  Based on a recent  Apperian report, 35 percent of enterprise leaders surveyed are using enterprise app stores in 2016, up 12 percent from 2015. Whether you are a small, medium, or large company, research is showing that complexity and confusion are likely present in your overall enterprise app gameplan.  Here's 3 [...]

By |2016-11-18T14:55:59+00:00March 29th, 2016|Blog, Mobile Strategy|0 Comments

HIMSS-16 App Trends – What’s New in mHealth

And we're back! HIMSS-2016 was our fourth HIMSS in a row - getting more fun every year.  We at MobileSmith never miss this Super Bowl of healthcare IT trade shows. Here are some key ideas that were floating around at HIMSS last week, and some key mHealth app trends I was hearing about. 1. An App a Day - What the Dr. Ordered More and more health systems are recognizing that they need to treat their [...]

By |2016-11-18T14:56:01+00:00March 7th, 2016|Blog, Bob's Blog|0 Comments

Mobile Web vs Mobile App? It Depends on Your Brand’s Strategy

Re-thinking your web strategy, and don't even know where to begin when it comes to mobile apps?  According to Econsultancy, 54 percent of 509 client-side marketers reported IT and web development teams are major bottlenecks to their overall marketing strategy.  The bottom line is that you shouldn't consider mobile an afterthought if your digital strategy is a priority in your hospital or organization - but it doesn't have to be difficult.  Here's what to keep in mind [...]

By |2016-11-18T14:56:02+00:00March 2nd, 2016|Blog, Mobile Strategy|0 Comments

How to Revamp Your Healthcare Marketing Strategy Using Mobile Apps

Does your healthcare marketing strategy that needs a face lift?  If you are looking to modernize your marketing plan, mobile apps are one of the most effective ways to promote content.  One benefit is that the mobile health market (or mHealth) is a multi-billion dollar industry, and is projected to reach nearly 20 billion dollars globally in 2016, and close to 60 billion by 2020, according to Statista. With so many wearables, the growing IoT market, and [...]

By |2016-11-18T14:56:07+00:00February 17th, 2016|Blog, Mobile Strategy|0 Comments

3 mHealth Tips to Increase Patient Loyalty

Patients are becoming increasingly mobile, but is your healthcare brand doing enough to increase patient loyalty in a mobile world?  According to Google, 44 percent of patients are using mobile devices to discover hospitals, and with so many competing healthcare brands, loyalty is a major challenge outside of getting discovered.  One way to differentiate is to provide tools patients can use throughout the different stages of their life.  Here's three tips to increase patient loyalty with mHealth apps specific to your patient's [...]

By |2016-11-18T14:56:09+00:00February 3rd, 2016|Blog, Mobile Strategy, Uncategorized|0 Comments

Solving the Patient Demographics Puzzle Using Mobile Apps

Engaging with patients can be a challenge for providers, with many asking themselves if their strategy is really addressing the needs of specific patient groups.  If you're thinking about this audience, first consider the patient demographics challenge in healthcare. From a recent AHA survey of 1,400 healthcare professionals, only 56 percent agree that their programs help address socioeconomic determinants like housing, poverty, or violence.  Healthcare is different in the sense that a one-size-fits-all strategy isn't always the best [...]

By |2016-11-18T14:56:10+00:00January 20th, 2016|Blog, Mobile Strategy|0 Comments

Do Citizens Need Better Government Mobile Apps?

We all love mobile apps that make our lives a little bit easier, but what if there were more local, state, or federal government apps that were actually helpful to us as citizens?  In 2010, there were only seventeen federal mobile apps available to download.  That number has now increased to a few hundred at usa.gov/mobile-apps, but you will most likely have trouble finding many native apps at the state or county level.  Here's three ways better government mobile apps could [...]

By |2016-11-18T14:56:11+00:00January 13th, 2016|Blog, Mobile Strategy|0 Comments