What are your Health Priorities?

By Randy Tomlin, CEO and Chairman of MobileSmith Health From advances in mobile apps and telehealth platforms, to artificial intelligence, pharmaceutical care and the clinician burnout epidemic, Becker's Hospital Review Health IT + Clinical Leadership + Pharmacy Conference 2019 will cover it all. The C-suite executive attendees flocking to this week’s event will be looking to better understand where the industry is heading and hear how best practices from post-transformation industries can help them [...]

By | 2019-04-29T16:12:04+00:00 April 29th, 2019|Blog|0 Comments

University of Maryland Medical Center Leverages Apps to Save $1.8 Million

With over one-third of all U.S. patients referred to a specialist every year, specialty care providers (SCPs) play a significant role in the American healthcare system. However, a gap in information sharing between providers often leads to expensive and unnecessary care, potential medical errors, and repeated medical tests. This can lead to a frustrating experience for patients, wasted time for providers, and an unnecessary expense for payers. In the following video, shot on site [...]

By | 2019-04-22T21:13:53+00:00 April 22nd, 2019|Blog|0 Comments

7 Modern Strategies to Improve Medication Adherence

The estimated cost of medication non-adherence is 290 billion dollars per year in the United States alone, according to a report by CVS Health. Keeping patients healthy when on prescription medication can be challenging when non-adherence is at play, and there really is no one-size-fits-all solution. However, there are some strategies have been shown to help address underlying factors, like forgetting to refill prescriptions to other factors like cost. In this blog, I'll break [...]

By | 2019-03-01T18:27:56+00:00 February 21st, 2019|Blog|0 Comments

3 Reasons to Invest in Apps as a Health Insurance Payer

The lack of clarity into a patient's current healthcare benefits like deductibles, services used, and out-of-pocket maximums can be confusing to say the least. Speaking from experience, receiving up-to-date information on where I currently stand is many times not an easy process to say the least. It usually consists of weeding through paper statements sent to me in the mail, struggling to log into a mobile app that's not great, and is double checking [...]

By | 2019-01-30T20:06:57+00:00 January 4th, 2019|Blog, Uncategorized|0 Comments

3 Reasons to Have a Hospital Service Line Marketing Strategy

Hospitals across the country are trying to find ways to improve the patient experience, in service lines like bariatrics to maternity. Traditional marketing strategies for hospitals have been rather broad, typically involving a single mobile app, website, or social presence as a means for communication. The question becomes how do you market to various patients groups, and what are the benefits? In this blog, I'll share 3 reasons why your health system should have [...]

By | 2018-03-01T20:41:52+00:00 March 1st, 2018|1101, Blog|0 Comments

The Impact of the iPhone: Happy 10 Years!

The iPhone began a smartphone revolution when it was revealed 10 years ago. Steve Jobs’ vision for the iPhone was "a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device." Revolutionary it was, in more ways than Jobs himself could have anticipated—the iPhone today has transformed the way we communicate, interact, get information, and connect with the world. It has created industries and charted the rise and fall [...]

By | 2017-09-20T19:21:18+00:00 July 11th, 2017|Blog|0 Comments

When Should Your Service Line Have Its Own App?

Does your service line have its own app? How about your surgical procedures? What? I never thought of that before….why would someone download an app for a tonsillectomy or knee replacement surgery? I’ve interacted with hundreds of hospitals and health systems over the last few years and have been underwhelmed with how they have approached mobile. The typical view is to create the “General Hospital App” and provide patients access to their health record [...]

By | 2017-05-19T20:36:27+00:00 May 18th, 2017|1101, Blog, Bob's Blog|0 Comments

4 Digital Strategies to Attract More Patients to your Hospital

As a healthcare marketer, attracting patients is a task that's easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight. Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to attract more patients.  Considering the progress being made in other industries, it's [...]

By | 2017-04-13T15:25:27+00:00 April 13th, 2017|Blog|0 Comments

Nobody knew that health care (apps) could be so complicated…

Apologies to President Trump for the paraphrase, but it's true--apps are hard.The ideas are easy enough—everyone can come up with more than a few ways smartphones can make healthcare better. For my next outpatient visit, for instance, I’d like to check in remotely and be guided to the clinic as easily as I request an Uber and fly through TSA Pre-check on a business trip. Recovery would be faster and better if an app reminded me to [...]

By | 2017-03-16T20:15:12+00:00 March 16th, 2017|1101, Blog|0 Comments

Preparing Patients for Surgery? How Apps Can Help

In a perfect world, patients would show up on time, not forget to fast the night before surgery, and follow post-op instructions.  When preparing patients for surgery, sometimes no matter how many times they are told one thing, they will do another.  According to Gallup, effective pre-surgery education has been shown to boost satisfaction and reduce reported problems, which is good news.  The challenge is determining if your current pre-op instructions are effective, practical, or hardly existent. To [...]

By | 2016-11-21T16:01:52+00:00 October 6th, 2016|Blog|0 Comments