Mobile App Development

Can Branded Health Apps Improve Hospital Ratings?

In today’s healthcare world, your hospital’s patient engagement strategy can make or break your facility. Not only do HCAHPS scores have a direct financial impact on your hospital ratings, but in an industry with ever-increasing competition, a hospital’s ability to connect with consumers is just as vital.  Many providers are turning to branded health apps as a means of enhancing both patient engagement and the overall quality of care.

Last year, we looked at the top hospitals in the nation, according to US News and World Report, and compared them in terms of quality of care, patient satisfaction and mobile apps, to determine a connection, if any, between higher performance and the availability of mobile apps for their consumers. As you can discover below, a lot can change in a year.

Take a look at this year’s chart and see what jumps out at you.

Click on the image to enlarge!

Do Health Apps Help Improve Hospital Ratings?

A Visible Correlation

Did anyone else notice that of the 138 mobile apps created by these elite providers, the top four hospitals have more than the entire rest of the list combined? 67% of these apps, in fact.  Perhaps not coincidentally, these four hospitals are all in the top 5 when it comes to patient satisfaction. It’s also necessary to mention that a top 10 hospital, Brigham and Women’s Hospital, has no mobile apps, and the two lowest scoring hospitals in patient satisfaction both offer several. So what exactly is the impact of mobile apps in these top hospitals?

Correlation does not imply causation, and of course there are hundreds of variables that we’re missing. Still, the link between hospital’s branded app portfolios and their rankings appears to be conspicuous. We would love you to share your insights!

Your hospital brand deserves to be on the list of top U.S. hospitals.  Get one step closer to being there by downloading our newest eBook:

Hospital Branding with Mobile Apps: the Definitive Guide for Healthcare Marketers

Download
Download
By | 2016-11-18T14:57:20+00:00 October 6th, 2014|Blog|0 Comments

About the Author:

Shares