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Mobile app development has notoriously poked along at low-gear speeds, clicking from one stage of development to the next without much concern for urgency. The pressure is now on to hasten the pace to keep up with the leaders, or else, get left behind.

No business likes to hurry at the cost of making mistakes, but there is good reason to race the clock these days and build mobile apps faster. Technology is changing so rapidly that if apps don’t launch on a shorter timetable, collisions are imminent.

The world is moving faster, consumers expect good solutions to be available immediately, with continuous improvements. The usual way of developing apps simply won’t work anymore.

Out With The Old

Traditional app development is a thing of the past. It might produce a high quality, custom native app, but the process is three-wheel jalopy slow, and costs can exceed 200-300k!

A quick Google search asking “how long it takes to create a mobile app” yields an outdated (from early 2013), and debatable answer: 18 months. Comments argue that the custom app development lifecycle today is more like six months. This is an improvement, but even a six month development deadline is not fast enough to keep up with evolving consumer expectations.

And, if app development is too slow, then the finished product may not even work on mobile operating systems which are continuously releasing new versions, rendering slowly developed apps obsolete. This unfortunate turn forces the app to re-enter development and testing phases (and get stuck there in perpetuity, if app developers can’t move quicker).

Warning Flag: Don’t Speed And Over-Compromise 

Many app developers have responded to the pressure to build apps faster by over-compromising on quality. The results are app building templates, which aren’t really a solution, but a short cut not worth taking. Apps built using rigid templates are easy to create, and launch fast because it’s just a matter of filling in the fields with content, and images. The problem is that app building templates lack even basic level customization options, and simply don’t allow deviations from the provided format. Businesses that create mobile apps will at some point need to modify a page or tweak the positioning of a logo, etc., so this path isn’t really long-term viable.

 The Right Road: An Agile Platform

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As mentioned above, businesses must speed up app development to keep pace with the world’s demands, while not compromising on quality.

It’s important for app developers to change the traditional mindset of mobile app development, which has a definite start, finish, and steps along the way that require a set amount of time.

App development should no longer be a linear process, but a circular, never ending Agile one that includes all stakeholders working in tandem to rapidly launch a minimally viable product (MVP) that can be put in the hands of the user as soon as possible. With a mindset of continuous improvement, and iterative development practices, app developers will receive rapid customer feedback and evolve the app accordingly. This sure beats resetting the whole process and sending the app back to development, the way it used to be done.

MobileSmith has found a way to allow its enterprise developers to create apps fast, while making it possible for app developers to add custom features at-will.  The apps built on MobileSmith’s platform are perfect for enterprise organizations, because the resulting apps are robust, scalable, easy to build and modify, only take weeks to launch, and allow a high degree of custom development with no coding required. This means even a staff person in the marketing department can build an app for their organization!

Companies that are already building great custom native apps with MobileSmith include: The U.S. Navy, UCLA Health, Sarasota Memorial Health Care System, Alliance Data Systems, Robert Wood Johnson University Hospital, and many more.

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