In desperate need to reduce business costs at your organization or need ways to become more efficient? How much money is wasted or unaccounted for? As an example, research by Buyer's Labratory found that nearly 90 percent of companies don't even track printing costs. You also may be spending lots of money on customer acquisition or retention in the form of pamphlets, coupons, or other collateral to attract or retain patients or customers. If [...]
Routine maintenance on the MobileSmith Platform is scheduled for Saturday, Sept 23rd from 8am-9am EST. Apps currently in the app stores or installed on phones will not be affected, including Enterprise apps, with the exception of photo uploads. The platform login will be unavailable during this time, as will downloading test or Enterprise apps and uploading photos within any app.
Even in the rapidy-evolving healthcare industry, patient activation is a relatively new concept, but why does it matter and how can it help your hospital? It simple terms, it's a measure that describes the role that patient education has on improving health outcomes. A way to measure a person's level of activation, called the Patient Activation Measure (PAM), began at the University of Oregon as the result of a study by professor Judith Hibbard. In [...]
MobileSmith v5.0 is here! Recent updates include a Platform Notification System, Swift Support for NPIs, Cropping Style, Material Design, and more. Click here to view the complete release notes.
The iPhone began a smartphone revolution when it was revealed 10 years ago. Steve Jobs’ vision for the iPhone was "a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device." Revolutionary it was, in more ways than Jobs himself could have anticipated—the iPhone today has transformed the way we communicate, interact, get information, and connect with the world. It has created industries and charted the rise and fall [...]
Join us on June 21st, at 2:00PM EDT where we will discuss how the healthcare industry can foster innovation and engage patients as customers, and a few examples from top brands. We look forward to seeing you there!
Does your service line have its own app? How about your surgical procedures? What? I never thought of that before….why would someone download an app for a tonsillectomy or knee replacement surgery? I’ve interacted with hundreds of hospitals and health systems over the last few years and have been underwhelmed with how they have approached mobile. The typical view is to create the “General Hospital App” and provide patients access to their health record [...]
As a healthcare marketer, attracting patients is a task that's easier said than done. Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight. Many like Rafael Lugo, a general surgeon from Houston, say digital marketing is no longer optional for hospitals looking to attract more patients. Considering the progress being made in other industries, it's [...]
Registration is now open for our June 6-8 MobileSmith Certification class. If you are interested in attending, please contact your client success representative to reserve your seat, as slots are limited.
Apologies to President Trump for the paraphrase, but it's true--apps are hard.The ideas are easy enough—everyone can come up with more than a few ways smartphones can make healthcare better. For my next outpatient visit, for instance, I’d like to check in remotely and be guided to the clinic as easily as I request an Uber and fly through TSA Pre-check on a business trip. Recovery would be faster and better if an app reminded me to [...]