Hospitals across the country are trying to find ways to improve the patient experience, in service lines like bariatrics to maternity. Traditional marketing strategies for hospitals have been rather broad, typically involving a single mobile app, website, or social presence as a means for communication. The question becomes how do you market to various patients groups, and what are the benefits? In this blog, I'll share 3 reasons why your health system should have [...]
Please be advised that MobileSmith will conduct routine maintenance on Saturday January 27th from 8 -11 am EST. During this time all apps will continue to work normally, though no build can be created during this time. Please let us know if you have any questions.
In our latest release, we have included official support for Android 8.x operating system. This includes fixing a proximity display issue when using a Flex List of Locations. If you want this fix to be included in your build, you will need to do a new submission to the stores. Please note that we now officially support Android 7.x and 8.x. During our testing, we noticed that Android 6.x continues to work but is no [...]
With more and more hospitals beginning to launch mobile apps within the past few years, you may be wondering: are they actually being used to improve metrics like patient satisfaction scores? One trend we've noticed at MobileSmith is that hospitals are moving away from the one-app-fits-all model, to providing apps that are more helpful for patients to actually use. When branded mobile apps became more common in hospitals around 2013, many providers launched a [...]
An Important message from Google: Hello Google Play Developer, Earlier this year, we introduced a Primarily Child-Directed Declaration policy that requires all developers to declare whether their apps are primarily directed to children under the age of 13 as defined by the Children's Online Privacy Protection Act (COPPA). Action required: Make sure to declare whether your apps areprimarily child-directed. You can follow these steps to complete the Primarily Child-Directed Declaration: Sign in to your Play Console. Select an app. On the [...]
In desperate need to reduce business costs at your organization or need ways to become more efficient? How much money is wasted or unaccounted for? As an example, research by Buyer's Labratory found that nearly 90 percent of companies don't even track printing costs. You also may be spending lots of money on customer acquisition or retention in the form of pamphlets, coupons, or other collateral to attract or retain patients or customers. If you [...]
Even in the rapidy-evolving healthcare industry, patient activation is a relatively new concept, but why does it matter and how can it help your hospital? It simple terms, it's a measure that describes the role that patient education has on improving health outcomes. A way to measure a person's level of activation, called the Patient Activation Measure (PAM), began at the University of Oregon as the result of a study by professor Judith Hibbard. In [...]
MobileSmith v5.0 is here! Recent updates include a Platform Notification System, Swift Support for NPIs, Cropping Style, Material Design, and more. Click here to view the complete release notes.
The iPhone began a smartphone revolution when it was revealed 10 years ago. Steve Jobs’ vision for the iPhone was "a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device." Revolutionary it was, in more ways than Jobs himself could have anticipated—the iPhone today has transformed the way we communicate, interact, get information, and connect with the world. It has created industries and charted the rise and fall [...]
Join us on June 21st, at 2:00PM EDT where we will discuss how the healthcare industry can foster innovation and engage patients as customers, and a few examples from top brands. We look forward to seeing you there!