MobileSmith Blog

How to Encourage Patient Activation in a High Tech World

Even in the rapidy-evolving healthcare industry, patient activation is a relatively new concept, but why does it matter and how can it help your hospital?  It simple terms, it's a measure that describes the role that patient education has on improving health outcomes.  A way to measure a person's level of activation, called the Patient Activation Measure (PAM), began at the University of Oregon as the result of a study by professor Judith Hibbard.  In [...]

By | 2017-08-16T14:30:20+00:00 August 10th, 2017|1101, Uncategorized|0 Comments

The Impact of the iPhone: Happy 10 Years!

The iPhone began a smartphone revolution when it was revealed 10 years ago. Steve Jobs’ vision for the iPhone was "a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device." Revolutionary it was, in more ways than Jobs himself could have anticipated—the iPhone today has transformed the way we communicate, interact, get information, and connect with the world. It has created industries and charted the rise and fall [...]

By | 2017-07-13T13:11:31+00:00 July 11th, 2017|1101, Blog|0 Comments

When Should Your Service Line Have Its Own App?

Does your service line have its own app? How about your surgical procedures? What? I never thought of that before….why would someone download an app for a tonsillectomy or knee replacement surgery? I’ve interacted with hundreds of hospitals and health systems over the last few years and have been underwhelmed with how they have approached mobile. The typical view is to create the “General Hospital App” and provide patients access to their health record [...]

By | 2017-05-19T20:36:27+00:00 May 18th, 2017|1101, Blog, Bob's Blog|0 Comments

4 Digital Strategies to Attract More Patients to your Hospital

As a healthcare marketer, attracting patients is a task that's easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight. Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to attract more patients.  Considering the progress being made in other industries, it's [...]

By | 2017-04-13T15:25:27+00:00 April 13th, 2017|Blog|0 Comments

Nobody knew that health care (apps) could be so complicated…

Apologies to President Trump for the paraphrase, but it's true--apps are hard.The ideas are easy enough—everyone can come up with more than a few ways smartphones can make healthcare better. For my next outpatient visit, for instance, I’d like to check in remotely and be guided to the clinic as easily as I request an Uber and fly through TSA Pre-check on a business trip. Recovery would be faster and better if an app reminded me to [...]

By | 2017-03-16T20:15:12+00:00 March 16th, 2017|1101, Blog|1 Comment

MobileSmith 5.0 Launches with Turnkey Mobile Health Applications

RALEIGH NC, February 20, 2017—MobileSmith, the #1 provider of branded hospital apps, has introduced hospital app Blueprints™ to better connect healthcare providers with their patients and improve outcomes. Mobile apps can be applied across a variety of healthcare scenarios to increase patient engagement, reduce costs, and improve outcomes. By leveraging the most successful, proven apps MobileSmith has created pre-built templates that can be customized and launched by a healthcare system within weeks. “We know [...]

By | 2017-03-14T19:14:25+00:00 March 14th, 2017|1101, Press Releases|0 Comments