The pandemic continues to cause uncertainty for all stakeholders across the healthcare industry. As healthcare organizations and health systems continue to open their doors for non-emergent appointments and procedures, it is critical that consumer confidence is restored. Last month, Bruce Kennedy, our Vice-President of Marketing, Public Relations and Customer Success, joined South Shore Health’s Luke Poppish for a timely webinar on how mobile technology can play a crucial role in encouraging patients to return [...]

Launched in January of this year, the MobileSmith Health Healthcare APPtitude radio show has been and will continue to cover a lot of ground in 2020. From the rising costs of healthcare in America, to the response to the global COVID-19 pandemic crisis, and to the political implications of the upcoming presidential election, we examine some of the groundbreaking advances that healthcare’s thought leaders and industry influencers are bringing to the table. From an [...]

Elective surgeries comprise 60% of hospital revenues, so that’s why hospitals and ASCs are looking to restart elective services—stat. A rebound in COVID-19 cases as cities, regions and states open back up remains a possibility, which is why hospitals and ASCs should proceed slowly with the resumption of elective procedures. Hospitals and ASCs should also explore the use of mobile apps to increase communications with patients and employees as well as reduce no-shows and [...]

While looking for options to streamline company-wide communications, Deaconess Health System planned to implement a platform where doctors, nurses, technicians, non-medical staff and volunteers could access all hospital news and information in one place. The realization that the seven-hospital health system’s 7,300 employees were constantly on the move all day long, in addition to a portion of employees having no access to a corporate email account, placed this need as a high priority in [...]

While facing the unrelenting pressure of the COVID-19 pandemic, our U.S. healthcare system has been confronted with a secondary challenge: one of missing or delayed information. Inadequate communication channels across health systems – both internally and externally – can restrict a hospital’s ability to communicate effectively with staff and deliver critical guidance to patients. Deaconess Health System is the first provider to launch the COVID Response – Staff app from MobileSmith Health, developing a [...]

Although the fallout from the COVID-19 pandemic seems never-ending, normal times will return. Savvy healthcare leaders will be keeping a list of lessons learned and things the health system or hospital could do better next time. Any such list should include communications strategies that could be improved for staff, patients and the community at large. In good times and during times of crisis, effective communication is critical. Consider these four communications strategies. Give your [...]