Intellectual Property Predicaments in the Mobile Applications Market
It may be pretty obvious why a company should have a strong intellectual property strategy - invention protection, commercialization, royalty revenues, market exclusivity, deterrence, asset expansion, broadening innovation, etc. But why is it Smart for an organization that is looking for a product or service to select a company that has a strong intellectual property strategy? A company with a strong IP strategy: a) recognizes the value in being innovative, b) is willing to [...]