Happy Holidays from MobileSmith! Stay With Us in 2014! This Week's Top Stories: MOBILE APPS: Mobile App Revolution - or App Fatigue? Some experts compare the mobile app revolution to the Industrial Revolution in its disruptive impact on all industries. Others already observe signs of app fatigue, predicting major market shifts in 2014. Who is right, and what is the key to staying afloat? Read More → MOBILE ENTERPRISE: How Will Enterprise App [...]
This Week's Top Stories: MOBILE HEALTH: Wellness Apps Help Empower and Engage Patients A 2012 Deloitte survey showed that despite the abundance of web and mobile content, patients still rely on their healthcare provider for wellness-related educational information. Learn how branded wellness apps can become efficient patient engagement tools for hospitals! Read More → MOBILE ENTERPRISE: Do Enterprise Apps Effectively Address Content Management? There is an increased push for employees to put content [...]
This Week's Top Stories: MOBILE APPS: 5 Tips for Creating a Better Mobile User Experience What better way to reach the ever-increasing market of mobile users than through a custom mobile app that offers a unique user experience? Here are the top five tips for improving your app’s UX for optimal performance? Read More → MOBILE TRENDS: Are Mobile Apps Replacing Websites? An increasing number of companies are developing mobile-first or mobile-only strategies that [...]
We've already seen the statistics from sites like Forrester, which show how mobile engagement is expected growth well into 2018. What better way to reach this new and burgeoning market of mobile users than through a custom mobile app that offers a unique user experience? Why Mobile User Experience is Paramount Increasingly, consumers are moving away from websites and television and switching to near-exclusive mobile device use. Advertisers and companies are beginning to catch on, realizing [...]
This Week's Top Stories: MOBILE MARKET: Is the Mobile Apps Market Plateauing? According to a new report by Deloitte, mobile consumers downloaded 13% fewer applications and spent less money on apps and downloadable content in 2013 than in 2012. Does that mean that the market is reaching a plateau? Read More → UPCOMING WEBINAR: 6 Steps to a Great Patient Engagement App Healthcare organizations are investing millions of dollars into creating mobile apps [...]
This Week's Top Stories: MOBILE APPS: How to Roll Out Multiple Mobile Apps in Days Launching multiple mobile apps is becoming the norm in today’s customer engagement. But what if your company is seeking to expand multichannel engagement across hundreds of local branches? How do you build so many apps to accommodate different local audiences within a short time frame? Read More → MOBILE DEVICES: Have Tablets Surpassed Smartphones for Online Shopping? This [...]
Launching multiple mobile apps is becoming the norm in today's customer engagement. Smartphone owners constitute 56% of population, and 80 percent of their time on mobile devices is spent inside apps. Therefore, building branded apps is one of the fastest ways to put relevant information into your customers' hands. But what if your company is seeking to expand multichannel engagement across hundreds of local branches? How do you build so many apps to accommodate different [...]
This Week's Top Stories: MOBILE ENTERPRISE: Fat and Happy Mobile Strategy: Why 'Lean' Principles Might Not Apply When applied to enterprise mobile strategy, the popular ‘lean’ principles may streamline your app development projects, but at the same time, pose a number of severe limitations. Can an organization pursuing a ‘lean’ model be truly competitive in the mobile space? Read More → MOBILE DEVICES: Smartphones Take the Lead with 55% of Mobile Sales The [...]
Weekly Mobile Scoop 10-28-13 The Art of Stickiness: 4 Tricks to maximize customer engagement with mobile apps
More so than mobile sites, mobile apps are built to be ‘sticky’. And if your goal is to improve customer satisfaction while expanding brand exposure, then mobile apps is the right strategy. Learn the 4 simple tricks that will help you realize the ‘sticky’ potential of your mobile apps and boost your mobile customer engagement.
Mobile applications are on the list of Gartner’s top 10 Strategic Technology Trends for 2014. Gartner states that enterprises need to review their mobile strategies, as video and voice are now changing the UI models of many applications – leaving organizations to not only deploy cross-platform applications; but also figure out whether to develop apps natively or via HTML-5.