Baxter Overman

About Baxter Overman

Baxter is in charge of digital marketing at MobileSmith. He enjoys helping brands tell their story online and is a fan of Fender guitars.

Support for Android 8.x Operating System

In our latest release, we have included official support for Android 8.x operating system.  This includes fixing a proximity display issue when using a Flex List of Locations.  If you want this fix to be included in your build, you will need to do a new submission to the stores. Please note that we now officially support Android 7.x and 8.x.  During our testing, we noticed that Android 6.x continues to work but is no [...]

By | 2018-01-22T21:47:52+00:00 January 22nd, 2018|1101|0 Comments

3 Ways Mobile Apps Can Improve Patient Satisfaction Scores

With more and more hospitals beginning to launch mobile apps within the past few years, you may be wondering: are they actually being used to improve metrics like patient satisfaction scores? One trend we've noticed at MobileSmith is that hospitals are moving away from the one-app-fits-all model, to providing apps that are more helpful for patients to actually use. When branded mobile apps became more common in hospitals around 2013, many providers launched a [...]

By | 2018-02-07T18:02:43+00:00 January 2nd, 2018|1101, Healthcare|0 Comments

***Action Required: Determine Whether Your Apps are Primarily Child-Detected (Google Play)

An Important message from Google: Hello Google Play Developer, Earlier this year, we introduced a Primarily Child-Directed Declaration policy that requires all developers to declare whether their apps are primarily directed to children under the age of 13 as defined by the Children's Online Privacy Protection Act (COPPA). Action required: Make sure to declare whether your apps areprimarily child-directed. You can follow these steps to complete the Primarily Child-Directed Declaration: Sign in to your Play Console. Select an app. On the [...]

By | 2017-11-15T21:01:21+00:00 November 15th, 2017|1101|0 Comments

3 Effective Strategies to Reduce Business Costs with Mobile Apps

In desperate need to reduce business costs at your organization or need ways to become more efficient? How much money is wasted or unaccounted for? As an example, research by Buyer's Labratory found that nearly 90 percent of companies don't even track printing costs. You also may be spending lots of money on customer acquisition or retention in the form of pamphlets, coupons, or other collateral to attract or retain patients or customers. If you [...]

By | 2017-11-08T16:11:50+00:00 October 20th, 2017|Uncategorized|2 Comments

How to Encourage Patient Activation in a High Tech World

Even in the rapidy-evolving healthcare industry, patient activation is a relatively new concept, but why does it matter and how can it help your hospital?  It simple terms, it's a measure that describes the role that patient education has on improving health outcomes.  A way to measure a person's level of activation, called the Patient Activation Measure (PAM), began at the University of Oregon as the result of a study by professor Judith Hibbard.  In [...]

By | 2017-09-20T19:19:50+00:00 August 10th, 2017|Uncategorized|0 Comments

4 Digital Strategies to Attract More Patients to your Hospital

As a healthcare marketer, attracting patients is a task that's easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight. Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to attract more patients.  Considering the progress being made in other industries, it's [...]

By | 2017-04-13T15:25:27+00:00 April 13th, 2017|Blog|0 Comments