About Baxter Overman

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So far Baxter Overman has created 76 blog entries.

4 Digital Strategies to Attract More Patients to your Hospital

As a healthcare marketer, attracting patients is a task that's easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight. Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to attract more patients.  Considering the progress being made in other industries, it's [...]

By | April 13th, 2017|Blog|0 Comments

MobileSmith 5.0 Launches with Turnkey Mobile Health Applications

RALEIGH NC, February 20, 2017—MobileSmith, the #1 provider of branded hospital apps, has introduced hospital app Blueprints™ to better connect healthcare providers with their patients and improve outcomes. Mobile apps can be applied across a variety of healthcare scenarios to increase patient engagement, reduce costs, and improve outcomes. By leveraging the most successful, proven apps MobileSmith has created pre-built templates that can be customized and launched by a healthcare system within weeks. “We know [...]

By | March 14th, 2017|1101, Press Releases|0 Comments

MobileSmith Announces Appointment of Bob Dieterle as CEO

Raleigh, N.C. (January 24, 2017) —MobileSmith founder and President Bob Dieterle has been named CEO, to succeed Amir Elbaz effective immediately. The transition takes place as Elbaz steps back to focus on his role as CEO of iPhotonix, while Randy Tomlin succeeds Elbaz as Chairman of the Board.“As Bob has continued to take on more of the leadership role here at MobileSmith, it quickly became apparent he was the right person to lead the organization full [...]

By | January 24th, 2017|Press Releases|0 Comments

Apple App Store Shutdown

The busiest season on the App Store is here.  New apps and app updates will not be accepted from December 23 to 27 (Pacific Time).  Any releases should be submitted, approved, and scheduled in advance.  Thank you for your cooperation!

By | December 14th, 2016|Uncategorized|0 Comments

Preparing Patients for Surgery? How Apps Can Help

In a perfect world, patients would show up on time, not forget to fast the night before surgery, and follow post-op instructions.  When preparing patients for surgery, sometimes no matter how many times they are told one thing, they will do another.  According to Gallup, effective pre-surgery education has been shown to boost satisfaction and reduce reported problems, which is good news.  The challenge is determining if your current pre-op instructions are effective, practical, or hardly existent. To [...]

By | October 6th, 2016|Blog|1 Comment