Baxter Overman

About Baxter Overman

Baxter is in charge of digital marketing at MobileSmith. He enjoys helping brands tell their story online and is a fan of Fender guitars.

***Action Required: Determine Whether Your Apps are Primarily Child-Detected (Google Play)

An Important message from Google: Hello Google Play Developer, Earlier this year, we introduced a Primarily Child-Directed Declaration policy that requires all developers to declare whether their apps are primarily directed to children under the age of 13 as defined by the Children's Online Privacy Protection Act (COPPA). Action required: Make sure to declare whether your apps areprimarily child-directed. You can follow these steps to complete the Primarily Child-Directed Declaration: Sign in to your Play Console. Select an app. On the [...]

By | 2017-11-15T21:01:21+00:00 November 15th, 2017|1101|0 Comments

3 Effective Strategies to Reduce Business Costs with Mobile Apps

In desperate need to reduce business costs at your organization or need ways to become more efficient? How much money is wasted or unaccounted for? As an example, research by Buyer's Labratory found that nearly 90 percent of companies don't even track printing costs. You also may be spending lots of money on customer acquisition or retention in the form of pamphlets, coupons, or other collateral to attract or retain patients or customers. If you [...]

By | 2017-11-08T16:11:50+00:00 October 20th, 2017|Uncategorized|0 Comments

***Scheduled Routine Maintenance – Saturday, September 23rd from 8-9AM EDT

Routine maintenance on the MobileSmith Platform is scheduled for Saturday, Sept 23rd from 8am-9am EST. Apps currently in the app stores or installed on phones will not be affected, including Enterprise apps, with the exception of photo uploads. The platform login will be unavailable during this time, as will downloading test or Enterprise apps and uploading photos within any app.

By | 2017-09-26T13:12:50+00:00 September 20th, 2017|Uncategorized|0 Comments

How to Encourage Patient Activation in a High Tech World

Even in the rapidy-evolving healthcare industry, patient activation is a relatively new concept, but why does it matter and how can it help your hospital?  It simple terms, it's a measure that describes the role that patient education has on improving health outcomes.  A way to measure a person's level of activation, called the Patient Activation Measure (PAM), began at the University of Oregon as the result of a study by professor Judith Hibbard.  In [...]

By | 2017-09-20T19:19:50+00:00 August 10th, 2017|Uncategorized|0 Comments

4 Digital Strategies to Attract More Patients to your Hospital

As a healthcare marketer, attracting patients is a task that's easier said than done.  Executing successful campaigns is one thing, but do you have a modern strategy to compete? Only one in four hospitals have a documented content marketing strategy according to Healthcare Insight. Many like Rafael Lugo, a general surgeon from Houston,  say digital marketing is no longer optional for hospitals looking to attract more patients.  Considering the progress being made in other industries, it's [...]

By | 2017-04-13T15:25:27+00:00 April 13th, 2017|Blog|0 Comments

MobileSmith 5.0 Launches with Turnkey Mobile Health Applications

RALEIGH NC, February 20, 2017—MobileSmith, the #1 provider of branded hospital apps, has introduced hospital app Blueprints™ to better connect healthcare providers with their patients and improve outcomes. Mobile apps can be applied across a variety of healthcare scenarios to increase patient engagement, reduce costs, and improve outcomes. By leveraging the most successful, proven apps MobileSmith has created pre-built templates that can be customized and launched by a healthcare system within weeks. “We know [...]

By | 2017-09-20T19:21:12+00:00 March 14th, 2017|Press Releases|0 Comments