Are You Mobile First? What It Could Mean for your Brand

Mobile First Image

If you’re like many, a “mobile first” strategy hasn’t been a focus historically – resources have already been spent on your website and mobile apps have been placed on the back burner.  The reality is, many people won’t even discover your feature-packed website from a desktop.  About 62 percent of digital media is accessed from a smartphone, mostly in the form of mobile apps, according to comScore.

 

Here’s why a mobile first strategy could be a gamechanger:

1. Increased Mobile Engagement

Your customers are accessing content on mobile devices, so how do you reach them?  With native mobile apps, using  push notifications is a great way to send short, relevant snippets of information using 230 characters or less.  Push notifications were also found to increase mobile engagement rates by 88 percent according to Localytics.

2. New Mobile App Use Cases

With custom mobile app development, you’re not limited to a one-size-fits-all mobile app.  You have different niches, and using a mobile first strategy allows you to create branded apps targeting specific users.  With the MobileSmith platform, you can create an app for an urgent care center, a pregnancy app for expecting mothers, or even an app to help patients make smart nutrition choices.

3. A Better Mobile User Experience  

Why design a mobile app from the ground up?  Think about how easy it would be to have content and buttons where you wanted them, instead of being stuck with a mobile version of your website.  By taking a mobile first approach you can design your app with user experience as a priority, instead of an afterthought – and it doesn’t even require developers.

Want to Learn More?

The MobileSmith platform makes it easy for non-developers to create unique and award-winning mobile apps. Request a personalized demonstration of the MobileSmith platform to bring your app ideas to life – no coding required.

Request a Demo

 

By | 2016-11-18T14:56:15+00:00 December 9th, 2015|Blog, Mobile Strategy|0 Comments

About the Author:

Baxter Overman
Baxter is in charge of digital marketing at MobileSmith. He enjoys helping brands tell their story online and is a fan of Fender guitars.
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