Problems and solutions are tied together with a creative knot. Creativity, to me, is connecting two previously unrelated things in a way that makes perfect sense. Seeking out innovative ways to approach situations and solve problems is exactly how SmartOnline began developing its current platform solution to app creation and management, the Smart Online Mobile Platform.


About 5 months ago I started with the company and, coming from a fine arts and graphic design background, I fell easily into place in the creative and marketing departments. Not knowing anything about computer development and coding, I decided to play around with the platform. I had been hearing that it was like Photoshop for building mobile applications and I wanted to give it a whirl. Mind you, I am a pretty cynical person when it comes to solutions that seem to be a quick fix or are too good to be true, but I was impressed! I began creating applications in just a day’s turn around time that I liked enough to show to other people. The image to the right shows one of my app creations using the platform.

The best thing about it is that you can create a totally unique User Interface for each app that you build. This is perfect since I can integrate this with the other design tools that I use on a daily basis. I open this software almost as much now as I open any of the other CS5 programs. I create my unique User Interface in Adobe Illustrator, Photoshop, or both, and then bring it into the platform.

Brainstorming is the key for me. Before I start any graphical work I pull out one of my larger sketchbooks and put down as many ideas for layouts that I can think of. One of my favorite professors in college told me, “The first two ideas that you come up with will almost always be a cliche or the obvious choice. Once you get past that, you can create something really engaging.” Pulling off this engaging experience is the most time consuming part of creating an application with the Smart Online Mobile Platform. The rest is elementary, as they say, because the hard work has been done for me. All of the native code is running in the background, like the Matrix, and this is certainly no illusion.