In the fast changing smartphone market we currently have two big players when you think of mobile operating systems – you guessed it, Apple iOS and Google’s Android. Verizon CEO Lowell McAdam’s seems to think another large player will butt in within the next twelve months. Of the various options, McAdam sees Samsung’s Bada, Microsoft’s Windows Phone 7.5, or RIM’s forthcoming QNX-based BlackBerry platform as potentials to fill in the spot.

Personally, I think it’s possible that we could see a new player emerging soon but they are going to have to bring their “A” game. Both Apple and Google are sitting comfortably with a well-known and well-functioning product that will only get better, even by the time I am finished with writing this blog post. RIM has really diluted their brand by not keeping up with the times and leaning on their BB Messenger feature for way too long. Windows has had it’s struggles along the way and faces a challenge with hardware, given that HTC and Samsung will stick with the Android OS. This means Microsoft will have to rely on their  newly found partnership with Nokia to be able to hang with the big boys.

It’s going to be interesting to see how things pan out over the next twelve months – new apps, new hardware and new phones are constantly propelling this industry in new directions.