Almost 50% of mobile users today have Smartphones. And about 55%, or more than half of these mobile subscribers use mobile media, which is defined as any activity such as browsing the mobile web, accessing applications or downloading content.
Developing your organization’s mobile strategy is not an easy feat and we want to make sure you get it right the first time. From all the different options out there – web apps, Smartphone apps, mobile sites, tablet apps –what to choose, how to develop it and what to do with it. Today’s blog outlines some of those steps and how you can best employ it to your specific organization.
For a more detailed overview, you can attend one of our upcoming webinars on this, or watch a previously recorded one here.
1. Establishing Your Mobile Goals
What is your overarching goal for mobile? This is the most important question you can answer. It’s important to understand what you want from mobile for your organization. Do you want to increase awareness, drive revenue, or increase loyalty? What are YOU specifically looking for? Your goals might even fall into multiple categories. Think about that and make sure to address each one differently
2. Identifying Target Audience(s) and Needs
You need to consider your specific audience or audiences, and make sure you’re providing them with what they want. Different groups might have different needs and therefore want different things from a mobile solution. The best thing you can do – ask them what they want.
3. Leveraging Assets
What do you already have in existence and how can you best use this? Is it a mobile site maybe or some statistics on what people do on your existing mobile site/app? is it your social media following? How can you best leverage all of your existing assets without trying to reinvent the wheel in many cases?
4. Defining ROI/ROE
Of course you want to have this information for all the naysayers in your organization. How can you show them that this is indeed a revenue generating asset whether direct or indirect. Think about cost saving opportunities – maybe some tangible reductions in resource cost? Also think about the return on engagement – do you have metrics that show how this is increasing traffic to your website for instance?
5. Ideation – developing use cases & wireframes
Think about using scenarios when brainstorming with your team on different ideas for mobile solutions. What user needs are you serving? Once you have these ideas laid out visually mapping them helps to better understand the flow, structure and possible problems that could arise. Wireframing is great tool!
6. Getting internal buy-in
Who holds the strings? Who needs to be involved in this process so you can get approval within your organization? It’s important to try and figure this out at the beginning so you can accordingly address specific issues. For instance how will your IT folks look at this? Once you have information from the previous 5 steps, you’re better equipped to handle most of these potential arguments against your proposed mobile solution.
If you’d like to learn more about this, attend our webinar on the 6 Best Practices or watch one of our previous recordings. If you have any experiences you’d like to share with us about your particular mobile strategy or you have advice on what to do or not to do, sound off in the comments below.