Mobile enterprise apps and corporate app stores have been the talk of the town these last few years. Gartner predicts an explosion of enterprise app stores. Forrester finds that multichannel customer engagement is fueling the growth. Organizations are keen to go mobile – both to promote their brand image and to improve their KPIs.
But has enterprise mobility proven that it can solve your business challenges? And if so, how can you ensure that your enterprise apps are really performing?
User Expectations from Enterprise Apps
If your organization is on the road to enterprise mobility, it is most likely facing a challenge of producing truly useful enterprise apps that can enable part of your users’ everyday operations on-the-go. For your mobile workforce, your enterprise app should provide easy two-way access to enterprise data sources; easy order entry and product updates, streamlined collaboration, secure communication, etc. For your customers, your app should be a compelling, user-friendly engagement tool – presenting timely information, enabling social sharing, facilitating conversion, and building customer loyalty.
So, it’s no longer enough to have an app with attractive graphic design; today’s mobile users expect an outstanding user experience as well. Therefore, the need for an effective, stakeholder-enabled enterprise app strategy is paramount. As Forrester’s Ted Schadler states,
Version one of your mobile app was just a standalone pretty face. But in versions two, three, and four, your mobile app will be the new face of systems of engagement, with a goal of helping people “take action in their immediate context and moments of need.”
How to Make Your Enterprise Apps Really Work
Below, we examine some ways in which organizations can enhance the performance of their enterprise apps.
1. Bring App Development Closer to the Stakeholder
If your organization wants to build and launch truly useful enterprise apps, it should find ways to bring app development into the hands of those who will actually use them, or are closest to the end user. In most organizations, that would be marketing and line-of-business. Empowering your stakeholders to prototype and fine-tune enterprise mobile apps will make a world of difference in usability – and put less burden on your IT!
2. Streamline App Prototyping and Change Management
When your line-of-business is engaged in mobile use case development, it is crucial to provide them with easy tools to prototype, review, test, and update the app. Your mobile platform should have the capability to accommodate on-the-fly UI and functionality changes and send updates over-the-air to the review team. It’s best if you can manage that without involving your IT or developers!
3. Go for Native AND Cross-Platform
The currently accepted notion is, cross-platform and native apps don’t mix. But if you want to satisfy your increasingly demanding mobile user, you should opt for native apps, which provide the best user experience, and deliver them for multiple mobile platforms. Download our whitepaper to learn how to achieve this without breaking the bank.
4. Put a Solid App Versioning Strategy in Place
User needs evolve continuously, and so should your enterprise apps. If your resources are limited, a streamlined, well thought-out app versioning strategy becomes a life-saver! The MobileSmith platform release 3.0 comes equipped with Enterprise App Versioning workflow that makes it easy to start off your app development on a solid foot.
5. Ensure Scalability and Quick Replication
If you run global operations, your enterprise app development should be highly scalable to quickly accommodate the transition from a local app pilot to global deployment. A good enterprise mobile strategy should provide for rapid, cost-efficient replication of successful apps, while flexibly incorporating local user requirements.
To learn more about how to build an Enterprise App Strategy answering the above principles, download our whitepaper: