We’ve already seen the statistics from sites like Forrester, which show how mobile engagement is expected growth well into 2018. What better way to reach this new and burgeoning market of mobile users than through a custom mobile app that offers a unique user experience?
Why Mobile User Experience is Paramount
Increasingly, consumers are moving away from websites and television and switching to near-exclusive mobile device use. Advertisers and companies are beginning to catch on, realizing that they can more precisely market to their target audiences by way of creating customized mobile apps that add value to the overall user experience with their brand.
Below are the 5 best tips for creating a compelling user experience in your app:
1. Don’t mirror your website.
Creating a unique mobile user experience for your target audience begins by designing a mobile app that reflects your business/brand but doesn’t necessarily look like an exact replica of your website. Trimming your use case to include only the most important functions is critical to the success and user retention of your app.
2. Your wireframe is your best testing tool.
Tapping through your wireframe is an important step in testing the workflow within your app. By checking all the possible scenarios, you can gauge how your target audience will behave inside your app. This approach can save you thousands in potential development costs!
3. Think outside the device.
Mobile users are just as diverse as the mobile devices they use, which is why it is important to consider how your mobile app will function on different platforms. For example, an iPhone user may be able to tap-to-call for a certain feature whereas someone without a smartphone may not be able to take advantage of the same feature. Use a mobile development platform with an over-the-air function to test your prototype thoroughly, before you proceed to building.
4. Streamline your mobile content and conversion path.
Cherry pick and organize the content you want to include within your mobile app. Keep in mind that most mobile users are not aiming to read novels from their mobile devices. Rather, they’re using their mobile devices to research your products and make a decision – aim to facilitate this process! Concise, easily searchable information and a clear conversion path are essential to your app becoming an indispensable tool in the hands of your users.
5. Decide whether you need more than 1 app.
At some point, you may determine that you need to to create multiple apps. Examples of this can be seen in hospitals, publishers, and advertising agencies that create separate mobile apps and stream customized content to address different target audiences.
Creating an Addictive Mobile User Experience is Easier Than You Think
An ability to test your app thoroughly on mobile devices before it’s exposed to the end users can be of immense value – not just to your mobile users, but to your brand reputation as well. With the MobileSmith platform, creating a streamlined mobile user experience inside is easier than you may realize. You can prototype, build and deploy custom, native iPhone, Android and iPad apps easily without coding – and make any changes on the fly if the initial build does not satisfy.
Want to try your hand at building custom native apps? Start your FREE 30-day trial of the MobileSmith Platform!