Promoting your healthcare brand is a constant priority, so wouldn’t it be great if you could tackle patient education at the same time? According to statista, patients only spend around 15 minutes with doctors per visit, with limited time to discuss why they should do X, and reasons to avoid Y.
Based on my own experience, physicians usually provide a brief overview of the current situation, but the amount of time it takes to fully understand everything – that’s usually my job to research at home between Netflix episodes. Here’s 3 ways mobile apps can solve patient education barriers and make your healthcare brand shine:
Understanding Your Treatment Plan
Different patient groups have different treatment plans, and proper education is a crucial part of reducing hospital readmissions, among other benefits. Provider-supplied mobile apps are currently being adopted to make this challenge a little bit easier – here’s what’s important to note:
- Low health literacy is estimated to cost $238 billion per year – from patients not taking their medications as directed, to not seeking appropriate treatments, according to the CDC.
- The report also cited as much as 50% of patients leave their physician’s office not knowing what they were told, or what to do.
If you’re tired of keeping up with paper brochures and literature, mobile apps offer a distinct advantage: being interactive. From pushing out daily medication reminders to providing information about what to do in case of an emergency, branded health apps make it easy to manage routine tasks, stay informed, and promote loyalty.
Problems Finding the Right Specialist?
If you’ve ever switched providers, selecting a physician that’s right for you can be challenging – often times via word of mouth or at random. A new trend for educating patients during this process is by adding physician directories.
For physicians in your system, internal apps can also help with referrals – providing instant information about other specialists in an area.
- Studies have shown that patients that have been prescribed mobile health apps by clinicians are 30 percent more likely to keep using the app after 30 days.
- According to the Mayo Clinic, 20 percent of patients that used a cardiovascular app for rehab were readmitted after 90 days, compared to a staggering 60 percent for non-app users.
Incorporating simple tools to help patients manage their care as a part of a discharge plan is a key reason why hospitals are creating not only general hospital apps, but targeted apps that can help patients manage anything from cardiovascular health to diabetes.
For more information on creating a multi-app strategy for your healthcare brand, download our latest eBook: