Amir Elbaz
Amir joined the Board of Directors in January 2010 and became Chairman in November 2012. Amir is the CEO of iPhotonix and Asymblix, two sister companies. iPhotonix is an innovative fiber optics networking gear developer and Asymblix is an electronic manufacturing services company. In addition, Amir is the CEO of Viumbe, an online video publishing company with 15 million unique visitors a month. Amir is advising technology and renewable energy companies on business strategy, restructuring and business development since 2005. Amir was the EVP & CFO of LTC/GAIA, an innovative advanced battery company in Germany and the US, and managed all aspects of finances, marketing and business development. Prior to joining LTC/GAIA, Amir had several positions with investment funds in the US and Europe, focusing on high-tech investments. Amir holds a BA and MBA in Finance and Investments. In spite of his many duties, Amir likes to run and exercise, travel with his family to exotic places and initiate bridges between business people around the world.
Rob Brinson
For over 25 years, Rob has excelled as a leader, parallel entrepreneur and executive in businesses centered on the development and commercialization of innovative and advanced technologies. His experience ranges from start-up companies to well-established enterprises in the areas of healthcare, science, national defense & intelligence, and consumer solutions. Rob has been integrally involved in national and industry standards organizations, working groups, committees and task forces focusing on initiatives within his areas of expertise. Additionally, with his involvement with other innovative organizations, Rob has accumulated considerable experience in the intellectual property processes of concept expansion, due diligence, protection and commercialization.
Shlomo Elia
Shlomo has served on Smart Online’s Board of Directors since November 2006. He was recommended for appointment to the Board by Atlas Capital SA (‘Atlas’), one of the company’s stockholders. Shlomo is a Director of 3Pen Ltd. (’3Pen’), a private holding company focusing on business opportunities in Internet infrastructure and telecommunications. Prior to founding 3Pen in 1999, he held several senior positions in the Israeli Defense Forces (I.D.F.), including the post of the Military Governor of the West-Bank (1982-1984) and Commander of the Liaison Unit for South Lebanon (1984-1985). During his service, then General Elia was engaged for a year as a Research Fellow in the Institute of International Strategic Affairs at U.C.L.A. Since his retirement from the I.D.F., he has been involved in communication projects in Nigeria and West Africa and construction projects in Romania. Shlomo has served as Chairman of the National Tourist Board and currently is Chairman of 3Pen Technologies Ltd. and co-chairman of the Israeli Soldiers Welfare Association. He holds a B.A. degree in Modern History of the Middle-East from Tel Aviv University.
Ronen Shviki
Ronen has joined the board of in mid February 2013. He is currently the VP for Business Development at Mendelssohn LTD in Israel. The company exclusively represents world leading manufacturers in Israel and EMEA and distributes over 35,000 different items. Until late 2012 Ronen served as a Colonel in the Israeli Army and served in many leadership roles of combat and command units. Ronen’s academic background includes leadership, strategy and management seminars and courses. He holds a BA in Finance and LLB.
Dror Zoreff
Dror has served on Smart Online’s Board of Directors since April 2008, and as Chairman from May 2009 through October 2012. He has served as the President and CEO of Donor Management Services, Inc., a New York-based company that provides major donors, corporations, and foundations a unique set of tools and services to ensure their charitable gifts are properly used and achieve the desired impact since 2008. From 1999 to 2008, Dror served as Consultant to the President and CEO of United Retail Group Inc., a specialty retailer of plus-size ladies’ fashions. From 1997 to 1999, he was Vice President of International Operations at Russ Berrie, Inc., a designer, importer, marketer, and distributor of gift and infant and juvenile consumer products. Prior to 1997, Mr. Zoreff held positions with The College of Judea & Samaria, Glenoit Industries Ltd, and the Jewish Agency for Israel. Dror holds a B.A. degree in Business Administration from Manchester University and an M.A. degree in Business Administration from Tel Aviv University.

