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Weekly Mobile Scoop – 2-24-15 – App Versioning with MADPs: How to Save Your Enterprise Time and Money

This  Week’s Top News:
MOBILE STRATEGY: App Upgrades with MADPs: How to Save Your Enterprise Time and Money
Less than 1/5 of all app users will open an app more than twice, creating a premium on user smartphone space. Continual upgrading of the app is essential to maintain a fresh experience for the […]

By |February 24th, 2015|Categories: Weekly Mobile Scoop|Tags: |0 Comments

App Upgrades with an MADP: How to Save Your Enterprise Time and Money

For enterprises who have pumped thousands of dollars into an app, that space on your customers’ smartphones is truly precious. The trouble is that users get bored of apps very quickly. Only 16% of mobile users will try an app more than twice.

If you’re trying to maintain the attention span […]

By |February 23rd, 2015|Categories: Mobile App Development, Mobile Strategy|Tags: |0 Comments

Weekly Mobile Scoop – 2-17-15 – Sarasota Memorial App Aims to Ease Hospital Wayfinding

This  Week’s Top News:
MOBILE NEWS: Sarasota Memorial App Aims to Ease Hospital Wayfinding with Beacons
Hospitals can be be tricky places to get around, with a labyrinth of hallways and staircases, a daunting task in what, for many, is already a daunting place. Recognizing this, Sarasota Memorial Health system launched an innovative […]

By |February 16th, 2015|Categories: Weekly Mobile Scoop|Tags: |0 Comments

Hospital Wayfinding App Released by Sarasota Memorial Uses Beacons, Geofencing

RALEIGH, NC, February 16, 2015 – MobileSmith is thrilled to announce the launch of Sarasota Memorial Health Care System’s hospital wayfinding app, created and published by its customer Sarasota Memorial using the MobileSmith app development platform. Sarasota Memorial designed the wayfinding app to help patients more easily find their way […]

Weekly Mobile Scoop – 2-10-15 – 5 Mobile Testing Tips to Ensure a Sticky App

This  Week’s Top News:
MOBILE TESTING: 5 Mobile Testing Tips to Ensure a Sticky App
While apps continue to dominate the average smartphone, a recent study revealed that a single bug in a app will cause nearly half of the users to immediately delete it. Forrester’s overview on mobile app testing showed many […]

By |February 10th, 2015|Categories: Weekly Mobile Scoop|Tags: |0 Comments

Mobile App Testing – Forrester 2015 Market Overview

In its January 15, 2015 report: Market Overview: Mobile App Testing, Forrester Research confirms many points we have been advocating in the past couple of years. As the mobile app market and users’ expectations mature, mobile apps have to deliver a flawless, smooth user experience.  According to Forrester,
Time-to-market demands are […]

Weekly Mobile Scoop – 2-3-15 – An App a Day: Time-to-Market in Mobile Strategy

This  Week’s Top News:
FREE WEBINAR: An App a Day: Time-to-Market in Hospital Mobile Strategy
Every hospital would love to have a portfolio of great apps, yet the development costs and time commitments can be serious obstacles. They don’t have to be. Attend our FREE Webinar, on Wednesday, February 18, from 1:00-1:30PM EST, and learn how other […]

By |February 3rd, 2015|Categories: Weekly Mobile Scoop|Tags: |0 Comments

Weekly Mobile Scoop – 1-27-15 – How MADPs Help Marketers Fire Up App Development

This  Week’s Top News:
MOBILE TIPS: How MADPs Help Marketers Fire Up App Development
In today’s business world, mobile apps have provided a superior means of customer engagement, yet app development budgets remain thin. With MADPs marketers find themselves in a unique position to easily meet the mobile needs of their consumers. How can […]

By |January 29th, 2015|Categories: Weekly Mobile Scoop|Tags: |0 Comments

MADP for CMOs – How Marketers Can Fire Up Mobile App Development

The mobile app surge has given CMOs a near instantaneous way to engage consumers 24/7, wherever they are. Yet the cost of mobile app development, and the scarcity of qualified developers, is sending shivers down the spines of enterprise leaders.  CMOs, in particular, are under a great deal of pressure […]

By |January 27th, 2015|Categories: Mobile App Development|Tags: , , , |0 Comments

Weekly Mobile Scoop – 1-20-15 – How Mobile Apps Can Reduce Readmissions

This  Week’s Top News:
MOBILE HEALTH: How Mobile Apps Can Reduce Readmissions
In today’s healthcare industry, the majority of hospitals can ill afford anymore financial woes, with readmission penalties wreaking havoc for nearly half of all U.S. hospitals. In a frantic search for solutions, several hospitals are using mobile apps to foster successful […]

By |January 20th, 2015|Categories: Weekly Mobile Scoop|Tags: |0 Comments