Weekly Mobile Scoop – 4-22-14- Launch a Branded Mobile App to Engage Your Customers

This Week’s Top News:
MOBILE ENTERPRISE: Launch a Branded Mobile App to Engage Your Customers
As the mobile industry continues to reach new heights, organizations who don’t engage consumers with branded mobile apps will find themselves left behind.  Entertaining content and a smooth user interface are two of the [...]

Launch a Branded Mobile App to Engage Customers

Today, launching a branded mobile app seems like an obvious choice for organizations that want to engage customers.  As of January 2014, 58% of U.S. adults owned a smartphone and 42% owned a tablet. Over 86% of mobile user’s time is spent in apps, according to Flurry.  So, if [...]

Weekly Mobile Scoop – 4-15-14 – MobileSmith Integrates with Gimbal to Offer Geofencing and Beacon Technology

This Week’s Top News:
MOBILE NEWS: MobileSmith Integrates with Gimbal to Offer Geofencing and Beacon Technology
MobileSmith has partnered with Qualcomm Retail Solutions to integrate their popular Gimbal™ context awareness technology in our Platform.  Now you can build awesome customer engagement apps that can send relevant, personalized, and secure content to [...]

MobileSmith Integrates with Gimbal to Offer Context Awareness Marketing Tools Using Geofencing and Beacons

Context awareness marketing via mobile apps using geofencing and beacons is the new hot trend in customer engagement.  MobileSmith has partnered with Qualcomm Retail Solutions to integrate their popular Gimbal™ context awareness technology in our Platform.

Now you can build awesome customer engagement apps that can send relevant, timely and personalized [...]

Weekly Mobile Scoop – 4-8-14 – Land on Your Consumers’ iPads

This Week’s Top News:
MOBILE ENGAGEMENT: Hurry to Land on Your Consumer’s iPads- Launch an iPad App
The iPad just turned four last week, and has almost doubled in sales over the past year. Which groups of consumers are most actively adopting iPads, and what are the best strategies [...]

Hurry to Land on your Consumer’s iPads – Launch an iPad App!

Here’s an interesting fact that will make you feel younger. The iPad just turned four last week. It seems like its been around forever now, but the iPad is still only a preschooler. Despite it’s relative youth, iPad sales are exploding. With nearly 200 million sold since it’s birth, [...]

Weekly Mobile Scoop – 4-1-14 – Health Apps for Seniors: Tap into the Gold Mine!

This Week’s Top News:
MOBILE NEWS: MobileSmith Announces Company Relocation to Russia
MobileSmith announced that it will be leaving Raleigh after many years and relocating to St. Petersburg, Russia. A breakthrough in the portable heater app market as well as the employees love for vodka precipitated the move. MobileSmith also [...]

Health Apps for Seniors: Tap into the Gold Mine!

Old folks have lived decades without mobile devices, and they sure don’t want them now. That is the perceived stereotype anyway. Yet seniors represent one of the biggest potential markets for health apps, and it’s not hard to see why. Senior citizens are a primary focus of the health [...]

Weekly Mobile Scoop – 3-25-14 – 4 Ways to Make Your Mobile App Budget Go Further

This Week’s Top News:
MOBILE APPS: Stretching the Kitty: 4 Ways to Make Your Mobile App Budget Go Further
Over 50 percent of businesses spent more than $50,000 building a mobile app. Functionality/design changes and app upgrades can be a major money drain!  What tactics can help businesses save money [...]

Stretching the Kitty: 4 Ways to Make Your Mobile App Budget Go Further

Smashing piggy banks and stretching kitties are common practices in mobile app development today. Many start-ups go through a rigorous ordeal of trying to find a budget to build a mobile app. Established businesses recognize the importance of apps for customer engagement, but shuffle their feet when it comes [...]

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